Wednesday, October 9, 2024
HomeMarketingMitú Founder Is Now Rebranding Finance By means of Cultural Lens

Mitú Founder Is Now Rebranding Finance By means of Cultural Lens

I need to construct issues the place folks really feel that they belong. And if you consider Mitú and Suma, although it wasn’t my expertise rising up, I need to guarantee that my youngsters are these youngsters [who feel like they belong]. My youngsters are U.S.-born. They converse good Spanish, however they converse good English. They’re proud to be Latinos. They’re proud to be American. They’re proud to be Jewish. There’s a lot of their id that they’re happy with, that I completely love, and I labored very laborious for them to really feel that method. So, I need to do the identical for each different younger particular person in America. I need them to really feel that they belong, whether or not it’s in media or the cash dialog. They need to construct wealth, they usually belong right here.

Being a Latina is my superpower. I by no means really feel much less. I don’t really feel small. I don’t really feel insufficient. I see that there’s no person there like me and I get to signify. And I are available in and I take lots of area. I are available in with my embroidered shirts, my large hoops, and I converse with my fingers. I’m loud, I’m passionate. I’m unapologetically Latina, and that has helped me.

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