I do know that Instagram is primarily about sharing putting visuals — photos, movies, promotions, and even performing as a storefront for one’s enterprise. However in fact, I spend rather more time reposting different individuals’s content material than my very own.
Positive, Instagram is a strong social media software that may assist me improve my model’s attain and entice new enterprise.
![New Data: Instagram Engagement Report [Free Download]](https://no-cache.hubspot.com/cta/default/53/9294dd33-9827-4b39-8fc2-b7fbece7fdb9.png)
Nevertheless, it’s additionally time-consuming and could be costly to keep up the amount of unique content material wanted to maintain engagement rising long-term — which is precisely why I discovered the way to repost on Instagram.
On this put up, I’ll stroll you thru just a few easy, free methods to repost on Instagram. However earlier than diving in, let me clarify why and the way reposting can profit your model.
Desk of Contents
Why ought to your model repost on Instagram?
Instagram is among the largest social media websites in the marketplace. With over two billion month-to-month energetic customers, manufacturers that incorporate the location into their advertising technique can attain bigger audiences and achieve visibility quicker over different social media channels.
And with an viewers like that, you need to constantly put up high-quality content material — however that may take time, effort, and sources that will not suit your funds simply but. Since most entrepreneurs put up between 3-4 instances per week, it is best to have a backlog of content material to maintain up with demand.
Moreover, user-generated content material (UGC) performs exceptionally nicely. In truth, 93% of entrepreneurs who use UGC in advertising campaigns say that it performs considerably higher than conventional branded content material, in response to Billo’s research. That tracks since 70% of Gen Z and 78% of Millennials discover UGC to be a really useful a part of their shopping for journey.
For example, contemplate the ability of Warby Parker reposting this humorous picture from considered one of its prospects, @cjronson:
Not solely does the picture probably enchantment to Warby Parker prospects, but it surely finally made Warby Parker entrepreneurs’ jobs simpler — they didn’t must create that content material in-house.
Reposting to Instagram may also help you spotlight model endorsements out of your prospects, model loyalists, and workers. UGC is usually thought of extra reliable since a shopper isn‘t gaining something by selling your services or products (until it’s an commercial) — they’re simply doing it to inform their audiences that they like your product.
Easy methods to Repost on Instagram
Instagram permits you to repost different customers’ Reels and posts to your personal Instagram Story utilizing its native reposting performance. Nevertheless, it has its limits: It doesn’t allow you to repost to any everlasting a part of your Instagram profile, together with your feed, Reels, or movies.
In different phrases, Instagram solely permits you to briefly share another person’s content material for twenty-four hours max. If you happen to do need to hold it completely, you possibly can add it to an Instagram Story Spotlight.
If you happen to’re seeking to add a put up to your everlasting feed and credit score the unique creator, I’ll present you the way to do this within the subsequent sections. For now, let me present you the way I repost content material to my Story and add it to my highlights.
1. Navigate to the put up, Reel, or video you need to repost.
I begin by scouring Instagram for content material that matches my model. That might be common posts, Reels, or movies. I do that within the following methods:
- Typically, I’ll seek for common business hashtags to seek out nice posts from different manufacturers and influencers;
- Different instances, I’ll take a look at my branded hashtags to see if any prospects or followers have posted user-generated content material.
- I additionally test for posts I’ve been tagged in and repost any that align with my model.
- I regulate the feeds of manufacturers I love to seek out posts that align with my fashion.
Be aware: Bear in mind that you would be able to solely repost content material from customers and types with public profiles.
You may also repost different individuals’s Tales, as long as you’re tagged in them. You could find those that’ve talked about you of their Story in your Direct Messages.
If you happen to’d like to attach higher with individuals who tag you of their content material, Social Inbox may also help you with that.
This social media administration software program by HubSpot permits you to publish social media content material from the identical place you construct campaigns, arrange key phrase monitoring so that you get notified at any time when somebody mentions you (or your model), and hyperlink all of your interactions again to your CRM so you could have contextual conversions along with your viewers.
2. Click on the paper airplane image on the put up or Reel.
As soon as I’ve selected the put up, Reel, or video I need to share, I click on the little paper airplane icon. For images and movies, it’s proper subsequent to the Like and Remark buttons.
For Reels, it’s between the Remark button and the three dots.
3. On the pop-up menu, click on “Add to story.”
A menu will pop up with just a few sharing choices. If I’m sharing a put up, I can add it to my Story, reply to the unique poster (if they permit replies), or ship the put up by way of Direct Message to of us I work together with on Instagram.
Right here, I’ll scroll via the underside choices (the apps) until I get to Add to story.
With Reels, the choices are comparable.
4. Faucet to point out and conceal the put up’s caption.
As soon as I click on on Add to story, I see a draft of my Story.
I’ve the choice to toggle the caption on or off by merely tapping the put up. This lets me resolve if I would like the unique textual content seen or hidden.
5. Add textual content, stickers, hashtags, and different parts.
That is the place I get artistic. Right here, I get the choice to spruce up the Story with textual content, stickers, hashtags, or perhaps a hyperlink (or call-to-action) if it provides worth. The purpose is to make the repost really feel on-brand for me and drive as a lot engagement as attainable. Discover ways to customise your Instagram Story right here.
6. To share, click on “Your Story.”
After I’m pleased with the way in which it seems to be, I faucet Your Story on the backside to share it publicly with my followers.
Alternatively, I can click on Shut Buddies if I would like solely a choose group to see it. There’s additionally an arrow on the right-hand aspect that exhibits choices for sending the Story by way of DM or simply to my shut associates checklist.
7. Add the shared put up to your Highlights.
Since I can’t share reposted content material on to my everlasting feed, I’d add it to my Highlights if I need to hold it seen longer. Highlights keep on my profile indefinitely, which is a good way to showcase the reposted content material that’s most related or visually interesting. Discover ways to create Highlights right here.
Right here’s one instance from the skincare model Supergoop:
With Tales, the identical greatest practices must be adopted as for sharing a put up. If you happen to don’t know the individual and suspect the content material you’d wish to reshare may be licensed materials, ask for permission first. Give credit score to the unique posters at any time when attainable.
Easy methods to Repost on Instagram Utilizing a Screenshot
- Take a screenshot of the Instagram put up you need to use.
- Faucet the brand new put up button positioned on the highest proper nook, choose put up.
- Resize the photograph within the app.
- Edit and add filters of your alternative.
- Add a quotation.
- Add a caption.
- Click on share on the highest proper nook.
The screenshot technique doesn‘t require different web sites to repost on Instagram. It’s value noting that this technique solely works for reposting images, not movies.
Here is how I do it.
1. Discover a photograph on Instagram you’d wish to repost, and take a screenshot along with your cellphone.
I begin by discovering a photograph on Instagram that I’d wish to share, after which I take a screenshot with my cellphone.
If I’m utilizing my iPhone, I press the Residence and Lock buttons on the identical time till the display flashes.
However on my Samsung (Android gadget), I press the Sleep/Wake and Quantity Down buttons concurrently till the display flashes.
Professional tip: If you happen to’re nervous about by accident capturing private data or notifications in your screenshot, swap your cellphone to “Do Not Disturb” mode earlier than taking it. This retains your screenshot clutter-free.
2. Faucet the brand new put up button.
As soon as I’ve my screenshot, I head again to my Instagram account. On the center backside of the display, I faucet the plus signal inside a sq..
Then, I select Submit (that is the default setting, and there are different choices like Story, Reel, and Stay, however Submit is what I want).
Professional tip: If you happen to’re utilizing Instagram to spice up engagement, contemplate experimenting with completely different codecs (like Reels) for reposting content material. You may uncover that sure kinds of posts get higher responses out of your viewers.
3. Resize the photograph within the app.
My cellphone screenshot consists of every thing on my display, not simply the photograph I need to repost. So, I crop or resize the photograph in Instagram to point out simply the picture I need to share. I do that by pinching or zooming the screenshot till it seems to be proper.
Then, I faucet Subsequent within the top-right nook.
Professional tip: Take note of Instagram’s picture orientation tips. If you’d like your repost to seem neatly in your grid, attempt to hold the picture in a sq. or vertical format. Additionally, preview how the put up thumbnail seems to be in your profile grid earlier than finalizing.
4. Edit and add filters of your alternative.
Right here, I deal with it like another Instagram put up — possibly I add a filter, regulate the brightness, or tweak the colours. I can also resolve so as to add some music to go together with it.
Professional tip: Keep in step with the enhancing fashion you employ in your feed. This helps hold your branding cohesive. You may also use third-party enhancing apps earlier than importing to make your repost really stand out.
5. Add a quotation.
The repost received’t routinely embrace the unique account data, so I be certain to credit score the unique poster by typing “@ + [username]” in my caption. This fashion, everybody is aware of the place the photograph got here from.
Professional tip: If you wish to strengthen your relationship with the unique creator, ship them a fast DM to allow them to know you’re reposting. Folks normally respect the courtesy and may even share your put up with their very own followers.
6. Add a caption.
On the high, I see a preview of my put up and an area for a caption. I can tag individuals or organizations if wanted or add a location to make the put up extra discoverable.
Professional tip: Use related hashtags to extend the possibilities of your repost showing in hashtag searches. You may also tag collaborators, companions, or associates within the put up to encourage extra interplay.
7. Click on share.
As soon as I’ve completed customizing the put up with the choices above, I faucet Share on the backside of my display, and my repost goes stay on my feed.
Right here’s what the completed product seems to be like:
Professional tip: Take into account scheduling your repost for instances when your viewers is most energetic. There are scheduling instruments obtainable, or you possibly can merely take note of your personal Instagram Insights to determine peak hours.
What to Know Earlier than Reposting on Instagram
Earlier than reposting content material on Instagram, right here are some things it is best to know:
1. It is best to perceive utilization rights and permissions.
Earlier than you repost any photograph, Reel, or Story, you need to ensure you have the best to take action. Instagram’s Phrases of Use and Neighborhood Tips nonetheless apply, and the content material might need particular utilization rights hooked up. If you happen to’re unsure whether or not you possibly can share it, contemplate asking the unique poster for permission.
After I first began reposting, I typically DM’d the person on to double-check that it was okay for me to share their content material. This step gave me peace of thoughts and helped me construct optimistic relationships with different creators.
2. At all times credit score the unique supply.
I do know I’ve talked about this just a few instances within the article already, however when reposting, it is best to at all times give credit score to the unique creator by tagging them within the put up or Story. Be sure you point out their deal with in your caption or Story textual content. This not solely exhibits respect for the creator’s work but additionally builds belief and goodwill.
3. Preserve their context and messaging intact.
You don’t need to twist somebody’s put up into one thing it’s not, so keep away from cropping or enhancing the content material in a method that modifications the unique message. If that you must tailor the put up on your viewers, you possibly can add stickers, textual content, or different Story parts, however hold the core content material genuine.
4. Confirm the accuracy of the put up.
Earlier than you share another person’s photograph, quote, or statistic, do a fast test to verify every thing is factual and up-to-date. Reposting content material that seems to be deceptive can hurt your credibility.
I’ve had just a few moments the place I used to be excited to share a trending put up, solely to find it wasn’t solely correct. Taking that additional minute to confirm the small print protects you — and your viewers — from spreading misinformation.
5. Be aware of privateness and sensitivity.
Take into account that the individual you’re reposting may be comfy sharing sure particulars with their viewers, however that doesn’t essentially imply they need it broadly circulated past their very own followers.
If you happen to discover {that a} put up comprises delicate content material, it’s smart to double-check the privateness settings and the creator’s preferences. You don’t need to inadvertently share private or non-public moments with out the unique poster’s full consent.
Resharing on Instagram Greatest Practices
When resharing content material on Instagram, listed below are some greatest practices to bear in mind:
1. Have interaction with the unique creator and their neighborhood.
Every time I repost another person’s photograph, I like to go away a considerate touch upon their unique put up and reply to any feedback they may have on my repost. You are able to do the identical — this open dialogue helps you construct deeper connections with different creators, which may result in future collaborations or mutual shares.
2. Be clear about sponsored content material.
If you happen to’re sharing user-generated content material that you simply or your sponsor needs to spotlight, ensure you observe Instagram’s tips and FTC rules. For instance, I’ll embrace #sponsored or #advert within the caption if there’s any type of model deal. You don’t need your followers (or the FTC) pondering you’re deceptive them.
3. Incorporate your personal angle.
Whenever you repost content material, don’t be afraid so as to add your private twist to it. For instance, I typically embrace a sentence or two in my caption explaining why this specific put up grabbed my consideration or the way it connects to my model’s objectives.
It is best to do one thing comparable: take a second to share your perspective so your followers perceive what makes the repost invaluable or related.
4. Time your reposts strategically.
Timing could be every thing on Instagram. I as soon as experimented by sharing reposts throughout completely different instances of day and observed that my posts obtained extra engagement once I shared them round lunchtime or early night.
You’ll need to regulate your Insights or analytics to determine when your followers are most energetic, then schedule your reposts accordingly.
5. Watch how typically you repost.
Reposting too typically with out posting your unique content material could make your account really feel like a patchwork of different individuals’s posts. You don’t need to make the error of reposting so continuously that your personal content material will get misplaced within the shuffle.
As an alternative, strike a stability by spacing out your reposts and mixing in loads of unique content material to maintain your Tales private (or skilled) and fascinating.
P.S. If you happen to’re having bother creating sufficient unique content material on your Instagram, try Breeze, an AI-powered social media agent that may generate put up options that align completely along with your model, target market, and model id.
It might probably additionally analyze your social efficiency, model particulars, and advertising greatest practices to construct a multi-channel social media technique to spice up consciousness and drive conversions.
Nevertheless, if you have already got put up concepts however need to develop (or shorten) your copy, HubSpot’s AI social media put up generator may also help with that. It might probably assist you to overcome author’s block, create compelling captions, repurpose posts by channel, and generate a number of AI-assisted Instagram posts you possibly can schedule to go stay at a later date.
Greatest Apps for Reposting on Instagram
1. Repost: Posts, Tales, Reels
Worth: Free with in-app purchases
For Instagram for iOS or Android. The app integrates immediately with Instagram, so you possibly can share content material from different Instagram customers out of your cellular gadget.
In case your model’s Instagram profile follows a definite model fashion information, Repost may also help you customise your reposts to stick to these tips. You’ll be able to decide from 50+ completely different textual content types and image artwork to create eye-catching captions to seize extra consideration.
2. DownloadGram
Worth: Free
DownloadGram lets social media customers obtain high-resolution copies of content material to repost from their very own accounts on Instagram.
You don’t must obtain an app to repost utilizing this course of. As an alternative, you possibly can copy and paste the URL to obtain movies, images, reels, or tales to repost by way of PC.
3. Snapinsta
Worth: Free
Snapinsta gives an environment friendly method to obtain HD-quality Instagram images, movies, and reels, which helps hold your reposts wanting sharp and fascinating. Simply copy the Instagram hyperlink, paste it into Snapinsta, and obtain the content material to share it in your feed or Story simply.
FAQs About Reposting on Instagram
1. How do you repost on Instagram?
There are two methods to repost content material on Instagram. The primary is to share the unique put up to your Story. Simply faucet the paper airplane icon underneath the put up you need to share, then select Add to story.
If you happen to’d reasonably repost it in your feed, you possibly can take a screenshot or use a third-party app to obtain the picture. After that, add it like a daily put up, and ensure you credit score the unique creator in your caption.
2. Is it okay to repost content material from a non-public account?
Reposting content material from a non-public account isn’t advisable. If somebody’s account is non-public, it means they’ve chosen to share their content material solely with permitted followers. It is best to at all times respect that boundary.
Even when you occur to see an amazing put up behind a non-public profile, it’s greatest to not repost it — or, on the very least, ask the account proprietor for express permission.
3. What’s the easiest way to credit score the unique creator?
Tag the creator immediately within the caption (e.g., “Photograph by @username”) and, if it’s a Story, you may also embrace a textual content sticker with their deal with. This may keep away from any confusion about who owns the put up. Not solely does correct credit score hold you on good phrases with the unique poster, but it surely additionally boosts their visibility.
4. What if the unique content material has a watermark or branding from the creator?
It is best to hold these parts seen. Eradicating or enhancing out watermarks and logos can come throughout as disrespectful to the unique creator. If you wish to add your personal branding or textual content, place it individually from the creator’s watermark so there’s no confusion about who owns the put up.
Share Your Favourite Instagram Posts
After I first began reposting on Instagram, I believed it was only a easy method to educate my viewers and allow them to know I used to be nonetheless energetic at any time when I used to be brief on unique content material.
However, as I discovered extra about the way to share others’ content material the best method, I noticed that reposting on Instagram generally is a strategic software for growing model consciousness and constructing relationships with different creators/entrepreneurs.
I discovered that with a bit little bit of care and respect, like sending a fast DM to the unique creator or ensuring their watermark is unbroken, you possibly can go a good distance in constructing optimistic relationships on Instagram.
It’s additionally turn out to be clear that timing is every thing. Reposting on the proper second may also help me attain new eyes and provides correct publicity to the wonderful work I’m sharing.
Now that you’ve got discovered the way to repost on Instagram, you possibly can diversify your profile with content material sourced from associates, household, and types. Use the strategies above — being positive to quote the supply of the unique put up — to shortly and simply reshare your favourite content material.
If you happen to’d wish to shortly generate your personal unique Instagram posts, try our free and customizable Instagram templates for Instagram posts and Tales.
Editor’s notice: This put up was initially revealed in April 2017 and has been up to date for comprehensiveness.
