Might Meta be shifting into the world of trend?
I imply, CEO Mark Zuckerberg has definitely made an effort to grow to be extra modern of late, and with its Ray Ban Tales glasses turning into a extra in-demand accent, it’s not so laborious to think about a future the place Meta may be a trend model in itself.
Nicely, possibly.
Late final week, The Wall Road Journal reported that Meta is in talks to amass a 5% stake in EssilorLuxottica, the corporate behind these very Ray Ban sun shades.
EssilorLuxottica, whom Meta has been working with on Ray Ban Tales for the previous few years, owns varied trend manufacturers, along with Ray Ban, together with Oakley and Sunglass Hut, and as such, the funding right here is considered as a way to fend off competitors within the accelerating wearable areas, by guaranteeing that Meta stays the one companion for EssilorLuxottica’s design IP and distribution.
In response to WSJ, the deal could be price round $US5 billion, including to Meta’s backside line for its metaverse improvement.
And that may very well be a sensible transfer. Meta says that demand for Ray Ban Tales is exceeding manufacturing capability, and with the corporate additionally seeking to showcase its absolutely AR enabled sun shades later this 12 months, securing its partnership with the sunglass maker might assist to solidify a key benefit, in making each useful and trendy units.
However there can also be one other factor to this proposed partnership which hasn’t been as broadly mentioned as but.
One other trend model that EssilorLuxottica now owns is Supreme, the pattern main trend model that’s gained huge traction by way of a variety of excessive profile prospects.
EssilorLuxxotica acquired Supreme earlier this month, flagging a transfer into different areas of trend, which might additionally play an element in Meta’s transfer to take up a stake within the firm.
After all, the AR wearables angle is essentially the most logical, and most instant partnership between the 2. However what if Meta additionally partnered with Supreme on restricted version trend drops, facilitated completely on Fb and IG?
Would that assist to make Meta’s apps cool once more? It will definitely deliver a crowd, and what if Meta appeared to launch a Supreme model of its Quest headset?
There’s a variety of how during which this might result in a broader trend crossover between Meta and Supreme, along with its funding in the way forward for its AR glasses.
It’s all speculative proper now, with no official affirmation of Meta shopping for a stake within the firm. However you possibly can see a possible roadmap for a future ramping in the direction of making Meta’s apps cool once more, with a longer-term view to constructing the metaverse into the vacation spot to just about hang around.
As such, there may very well be extra at play right here than AR glasses alone, as Meta considers how to make sure that its future tasks stay the favored alternative amongst youthful audiences.
