After launching its first model marketing campaign in 10 years again in April—”Ceaselessly. Quicker. See the Sport Like We Do.”—Puma cut up it off particularly for Copa América, with a deal with Pulisic and Neymar da Silva Santos Júnior, who every have particular Copa América collections for the model.
Puma has activations in Miami, New York, Los Angeles and Houston all through the match that embody group runs, viewing events and participant appearances. Puma additionally has a lot of athletes in motion, together with Workforce USA’s Weston McKennie and Yunus Musah; Uruguay’s Luis Suarez and Jose Maria Gimenez; and Paraguay’s Miguel Almiron and Julio Enciso.
Diploma
An official Conmebol and Copa América companion, Diploma used Pulisic to anchor its “Convey the Warmth” marketing campaign of advertisements and retailer and stadium placements. Specializing in its vaunted 72 hours of uninterrupted antiperspirant safety, the marketing campaign additionally featured a sweepstakes providing followers tickets to video games for displaying solidarity with their facet.
Although Pulisic was closely featured in Diploma’s U.S. advertisements, the model additionally linked itself to participant ambassadors, together with Mexico’s Santiago Giménez, Argentina’s Julian Alvarez and Brazil’s Vinícius Junior.
Volkswagen
The German automaker teamed with inventive company Johannes Leonardo to have a good time Volkswagen’s seventy fifth anniversary, its partnership with U.S. Soccer and Copa América’s lead-in to the 2025 FIFA Membership World Cup and the 2026 FIFA World Cup with a marketing campaign that dubs america the “Dwelling of Soccer.”
Although Workforce USA’s first-round struggles point out in any other case, Pusilic, his predecessor Landon Donovan and Emily Spreeman of the U.S. Girls’s Deaf Nationwide Workforce make their case in each a collection of advertisements and a social-heavy program that saturated Volkswagen’s YouTube TikTok and Fb channels and received followers concerned on Instagram.
Really Arduous Seltzer
The official onerous seltzer of U.S. Soccer teamed with Goodby Silverstein & Companions and Golin to launch two inventive campaigns with assist from U.S. gamers Weston McKennie and Tyler Adams.
