Whereas SUM’s duties additionally embody Concacaf Nations League Finals, Leagues Cup and exhibitions, together with these that includes the Messi-led Argentinian Nationwide Workforce simply earlier than Copa América, its rebrand stresses the evolving make-up of soccer followers in MLS territories and their significance to new sponsors similar to Strauss, WSS and Western Union.
It additionally stresses the broader, extra cosmopolitan advertising and marketing significance of MLS, which used the observe “Sacúdete” by Gotopo and Don Elektron to punctuate the league’s “Our Soccer Is Calling” advert working throughout Copa América.
“When you’ve all these nice new builds and exercise and all this curiosity, we’re able the place the company group is aware of to return to us,” Carter Ladd, SUM’s chief income officer, informed ADWEEK. “We’ve received a protracted story, and a protracted historical past of Soccer United Advertising helped put us in place whereby we will add the success that we’re having and welcome so many new manufacturers to the sponsorship household right here.”
Lowe’s
The Messi march begins within the dwelling & backyard part.
“Fútbol, very similar to dwelling enchancment, is all about teamwork and the help between folks,” Messi mentioned in a press release from Lowe’s.
