After a four-year hiatus, the Match Bottomed Ladies are again! As a well-established OG health weblog for ladies, it could have appeared odd that we seemingly fell off the face of the earth for some time there. However what can we are saying? Generally life will get in the best way and forces us to take a step again and re-evaluate.
Similar to a lot of you who’ve needed to put your individual well being and health targets on maintain to prioritize different issues for some time, we’re in a spot the place it’s time to bounce again with renewed power and goal. We invite all girls, particularly these over 35, to hitch us on this comeback period by reinvesting in yourselves.
Again to Our Health Weblog for Girls Roots
Greater than 16 years in the past when FBG was created, the ladies’s well being and health house was all about consuming 1200-1500 energy per day and exercising purely for max calorie burn. But it surely was clear to us that the perpetual pursuit of weight reduction and making an attempt to be skinny at any value usually felt like we have been making an attempt to “hate ourselves wholesome” and when that inevitably failed, it led us right into a downward spiral of self-loathing.
Our mission grew to become to interrupt the cycle, disrupt the diet-culture narrative, and introduce a contemporary perspective—one the place girls educated and fueled to be robust, assured, and badass. We wished one thing higher for future generations of ladies. We wished a future the place girls didn’t look to the size for validation of their price.
Within the years that adopted, we labored tirelessly towards that mission and, because of this, the business started to shift and alter. Physique-positive messaging started to pop up in every single place. An alternative choice to weight loss plan tradition appeared and ladies have been looking for it out.
As stoked as we have been to see that imaginative and prescient grow to be actuality, we have been confronted with a brand new problem—what to do subsequent? We discovered ourselves feeling that we’d stated every little thing we wanted to say, completed what we got down to do. And because the Covid pandemic hit, life had begun to drag us in several instructions towards futures that didn’t embody the continuation of the FBG model.
So in 2020, we put the weblog on maintain, hung up the mic, and wrestled with the way forward for FBG.
The Comeback Story
Life is stuffed with twists and turns that may finally distract us and transfer our focus away from our personal private targets. It’s not all the time simple to prioritize well being and health when every little thing else will get in the best way. However as we’ve discovered throughout our break, by no means depend your self out for good—a well-timed comeback might be fairly candy!
Whereas life has pulled former house owners Jenn and Kristen away from the helm of Match Bottomed Ladies, they hand-picked Alison to take over—which they discuss candidly about on this podcast episode (you possibly can watch the interview on YouTube right here). Alison, a long-time FBG contributor, was chosen due to her intensive experience in girls’s well being and health, particularly for ladies in peri- and post-menopause, which implies that the FBG model is now fully-equipped to proceed to assist girls of all ages and thru each period of life.
We’ve grown, we’ve modified, and now we’re able to develop and reignite our mission.
Our Mission and Values
Since 2008, The Match Bottomed Ladies have been disrupting the poisonous diet-culture narrative and introducing a contemporary perspective — one the place girls ditched the weight loss plan drama, stopped seeking to the size for validation of their price, and as a substitute educated and fueled for higher high quality of life and to be robust, assured, and badass.
We consider that higher well being and health ought to be extra enjoyable, accessible, and attainable for everyone. And we’re right here that can assist you get stronger, go longer, really feel higher, and study to understand your match backside — irrespective of the place you’re in your journey. As a result of, in spite of everything, match bottoms are available in all shapes, sizes, and ages! Our new tagline, completely encapsulates this philosophy: “Your backside. Your life. Your method.”
We’re right here to assist athletic, energetic, and adventurous girls (and those that aspire to be) of all shapes, sizes, and ages.
Our mission has all the time been to coach and empower girls to coach and gas for a greater high quality of life, specializing in energy, confidence, and being unapologetically badass.
Our values will proceed to information us, together with:
- Simplicity: Providing simple, uncomplicated, approachable recommendation for busy girls.
- Autonomy: Encouraging girls to train their very own physique autonomy with out judgment.
- Integrity: Committing to trustworthy, moral, and evidence-based content material.
- Inclusion: Welcoming all ranges, shapes, sizes, ages, and backgrounds.
What to Count on from the Re-launch
After greater than 16 years, we stay dedicated to creating compelling, empowering, and academic life-style, well being, and health content material for energetic, athletic, and adventurous girls (and those that aspire to be) by way of each period of life.
This week, we’re kicking off with a collection of thrilling content material to welcome again our beloved group. After that, you possibly can count on contemporary weblog posts each Tuesday and new podcast episodes each Thursday. Don’t miss an FBG beat—join our weekly e mail e-newsletter to have all of the week’s content material delivered straight to your inbox.
Meet the New Group
The torch has been handed from our former house owners, Jenn and Kristen, to Alison, our new proprietor and Editor-in-Chief. Alison’s management assures us that we’re in nice fingers, persevering with the legacy with integrity and belief. Learn extra about our new editorial workforce and see why Alison is the right match to steer us ahead.
Be a part of Us on This Journey
In case you’ve skilled a time once you needed to step away out of your well being targets, know that you just’re not alone. It’s by no means too late to make a change and get again on monitor. We’re proper there with you!
Be a part of us as we proceed our 16-year legacy of empowering girls by way of health. Join our weekly emails and be a part of a group that celebrates girls of all ages, energy of every kind, and match bottoms of any and each sort. Whether or not you’re returning to your health targets or beginning contemporary, the Match Bottomed Ladies are again—and we’re able to assist you each step of the best way.
Welcome again, FBGs!! We’re so pleased you’re right here. —Alison
