In keeping with one senior marketer acquainted with Musk’s assembly at Stagwell Sport Seaside, roughly 18 CMOs and high-level entrepreneurs have been in attendance.
“The concept was that we’d have a small group occasion the place huge entrepreneurs may actually straight get to know him and listen to his solutions to their questions,” Penn informed ADWEEK.
The senior marketer who spoke with ADWEEK mentioned entrepreneurs “didn’t maintain again,” with Musk responding to some powerful questions, however the supply wouldn’t say precisely what was requested.
On the assembly, Musk defined the completely different strikes X has made, from a PR perspective, in addition to AI and the way forward for the platform. On stage, he defined that AI is getting used to enhance advert concentrating on.
The supply added that Musk tried to settle among the controversy across the polarization of the platform.
Total, the senior marketer mentioned the individuals within the room considered the session positively and “appreciated Musk’s time.”
Penn added that Musk didn’t say something within the assembly that “he hasn’t mentioned outdoors.” Musk defined how “the platform is growing, that he believes in free speech, and that none of us are going to have jobs or need to work sooner or later.”
When requested in regards to the message it might ship Stagwell’s LGBTQ+ staff for inviting Musk, Penn mentioned, “We’re huge believers in free speech. And I didn’t get any complaints about him coming right here from actually anybody.”
ADWEEK requested whether or not bringing Musk to Sport Seaside was mentioned with the total management workforce, particularly chief individuals officer Stephanie Howley, Penn repeated: “We actually didn’t have any complaints relative to him coming to Sport Seaside.”
“A part of what they have been right here to clarify was the extra mechanized security components that they’ve added to the platform,” Penn mentioned, including that the platform has improved its model security strategy in contrast with a 12 months in the past, partly due to AI and the fact-checking device Group Notes.
“We’re telling purchasers to completely take a look at promoting [on X] and see if it really works,” mentioned Penn.
