On this particular episode of the Advertising Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, CMO of Athleta, about her management journey and imaginative and prescient.
Aman shares insights from her background at Nike and Adidas, the place she labored with icons like Beyoncé and Pharrell Williams. She discusses her dedication to empowering ladies and women by means of Athleta’s mission. She emphasizes the model’s deal with authenticity, service, and partnerships that improve its message of empowerment.
She additionally covers how Athleta differentiates itself throughout the Hole Inc. portfolio by concentrating on a novel viewers, fostering collaboration, and staying consumer-centric in a aggressive panorama.
“Women are the longer term. The extra we put money into women right this moment, and [the more] we have a look at how motion reinforces their confidence in no matter they do—in sport, out of sport—they develop into higher human beings. They develop into the complete spectrum of themselves,” Aman says on the podcast.
A dynamic international model advertising chief with over 21 years of expertise throughout life-style, leisure, sports activities, and shopper advertising, Aman is the present CMO of Athleta, driving model advertising technique, overseeing model advertising, social media, PR, partnerships, occasions, and CRM. Beforehand, she led groundbreaking model initiatives at Adidas and developed membership-driven methods at Fabletics alongside Khloe Kardashian and Kevin Hart.
Identified for her genuine, high-energy management, she’s enthusiastic about constructing and provoking various groups, delivering impactful, consumer-centered advertising, and driving model progress by means of innovation and strategic storytelling.
SurveyMonkey Curiosity Awards
Essentially the most modern entrepreneurs are those who dare to ask the questions that matter and encourage a tradition of curiosity of their organizations.
Curiosity awakens their creativeness. It feeds their thirst for information. It incites their insights into their prospects and drives their artistic imaginative and prescient. It fuels each profitable technique.
That’s the essence that distinguishes the ten entrepreneurs who’re being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is easy: Have fun extraordinary advertising professionals working at SurveyMonkey buyer firms who’re driving innovation and shaping what’s subsequent for his or her companies, industries, and communities.
Click on right here to be taught extra in regards to the 2024 SurveyMonkey Curiosity Award winners.
