“The transfer by Lush may be very good,” stated retail analyst Bruce Winder. “At a time when many different manufacturers have deserted DEI, Lush is ready to differentiate themselves and reinforce their model positioning with daring DEI assist, which I feel resonates properly with their goal market.”
And what if it doesn’t resonate? Privately held Lush doesn’t must concern indignant shareholders, a minimum of, however Jones stated it’s poised to maintain the backlash.
“We’ve constructed the form of firm that we will really feel pleased with, and which means standing agency on this stuff even when everybody else caves,” she stated, including, “even when it’s going to price us prospects.”
