In a scene that’s performed out a zillion occasions within the lengthy historical past of cleaning soap commercials, a half-naked male mannequin lathers up in a mildly suggestive however nonetheless safe-for-work product demo.
However what if the well-worn trope acquired a sinister tweak, and the shredded man within the bathe was a serial killer making an attempt to erase the proof of his crimes?
Solely Liquid Dying would assume to ask—and reply—that query.
The canned water model, well-known over-the-top advertising and marketing from its in-house artistic workforce, drops a video right now with precisely that state of affairs, that includes a bloody hatchet, a hockey masks, a swole dude, and a tacky jingle.
The spot pronounces the model’s newest collaboration with Dr. Squatch for a limited-time product referred to as Grime Assassin, billed as “the primary cleaning soap made for hard-working psychos.”
In accordance with John Ludeke, vp of selling for Dr. Squatch, the companions have a “shared ardour for doing issues in a different way and a need to create moments of disruption. “
The cold-process cleaning soap, accessible for a restricted time on drsquatch.com, guarantees to “annihilate stink” by way of elements that embrace lifeless sea salt and Liquid Dying Mountain Water, scented with eucalyptus, juniper, and cedar wooden.
The whole lot from the promotion to the title to the packaging, which options Liquid Dying’s Homicide Man mascot, embraces the horror-comedy aesthetic that runs by means of a lot of Liquid Dying’s advertising and marketing.
The brand new merchandise comes as Liquid Dying has amped up its crossover into different client packaged items classes. This yr alone has seen collabs with e.l.f. Cosmetics for a Corpse Paint make-up package and Yeti for a life-sized coffin-shaped cooler.
