Liquid Demise, contemporary off its first nationwide Tremendous Bowl advert, has signed a multi-year take care of this 12 months’s champions, the Philadelphia Eagles, so as to add the model’s iced teas to the concession lineup on the crew’s residence stadium Lincoln Monetary Area.
The transfer comes as Liquid Demise digs deeper into mainstream skilled sports activities, by way of alliances and cross-promotions, whereas using excessive on a preferred Tremendous Bowl 59 business produced for a modest $350,000.
The spot, “Protected for Work,” landed in third place on EDO’s Engagement Index for the day, behind solely T-Cellular and Ram vans, proving 704% simpler than the typical Large Sport advert, per the researcher.
Liquid Demise’s CEO Mike Cessario, a Philly native, mentioned the Eagles may very well be leaning into the Liquid Demise mojo “in a bid to repeat” their Large Sport victory in 2026. Per his cheeky LinkedIn put up, he mentioned the association will “homicide the thirst of each Eagles fan…And since our low-calorie iced tea accommodates pure caffeine and nutritional vitamins B12 and B6, it should allow followers to scream louder and longer to affect the result of video games—go Birds!”
The model turns into the Official Iced Tea Companion of the championship NFL crew, having “revolutionized the beverage business with its creativity and advertising and marketing improvements” whereas “making it a precedence to assist the surroundings by means of its enterprise mannequin, which is one thing that aligns intently with our crew’s core values,” in line with Brian Napoli, senior vice chairman of company partnerships for the Eagles.
As a part of the deal, Liquid Demise may have outstanding placement on the stadium, together with animated and static LED signage, in addition to branding on the principle concourse. The model may also be embedded throughout the crew’s social platforms.
A associated sweepstakes, launching previous to the 2025 NFL season, will give followers the prospect to win membership tickets to an Eagles residence recreation, autographed swag, and entry to an unique dwell live performance. Retail companions are Acme and Wawa.
The Eagles deal offers Liquid Demise broader publicity to all-family audiences, bulking up an on-site distribution community that already consists of bars, eating places, music festivals, and Dwell Nation venues across the nation.
Don’t drink and drive
Additionally on the sports activities entrance, the model just lately named its Liquid Demise Professional Driver crew. The fan-centric program has doled out $30,000 sponsor contracts to a few Nascar devotees, much like model endorsements bestowed on the game’s elite athletes.
