With a consumer base of over 1 billion individuals (in response to LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising could be a extremely efficient technique for B2B gross sales, rising your model’s attain and constructing your popularity.
To realize all of these outcomes, your LinkedIn efforts should be seen by the correct individuals. One dependable technique is utilizing the correct LinkedIn hashtags. Hashtags on LinkedIn are at all times evolving, so it’s essential to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru how one can use hashtags on each a part of LinkedIn, together with feedback, posts, articles and what you are promoting profile.
We’ve additionally listed 30+ of one of the best LinkedIn hashtags to make use of on the platform right this moment, so you possibly can be part of the correct conversations to jumpstart your LinkedIn advertising technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to seek out and interact with subjects they’re curious about. You’ll be able to add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material develop into half of a bigger, dynamic dialog taking place on LinkedIn. They’re highly effective instruments for rising the visibility of your posts, reaching individuals with comparable pursuits or in the identical business, and tapping into trending subjects.
The best way to use hashtags on LinkedIn
There are a number of methods you possibly can incorporate LinkedIn hashtags to extend your visibility. Let’s have a look at examples of how and the place to make use of them on the platform appropriately:
The best way to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in direction of profitable LinkedIn advertising. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for individuals to seek out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To search out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll right down to the underside of this web page to seek out Specialisms. You’ll be able to add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical method and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your business. For instance, when you work in advertising, add specialisms like “social media advertising”, “model design” or “social media content material”.
You can too add hashtags to non-public account pages, the place they’re known as “Abilities”. To alter these, click on the Add profile part button in your private profile, then choose Add abilities.
H3 The best way to add hashtags to your LinkedIn posts
LinkedIn’s submit creation interface makes it simple so as to add related hashtags to your posts.
To start out writing a submit, click on the Begin a submit button on the prime of your homepage. If you wish to add hashtags, merely press the # key and write your chosen hashtag.
Through the use of a LinkedIn submit scheduler, you possibly can weave the hashtags naturally inside your submit content material or place all of them collectively on the finish when you really feel they’re diluting your submit’s affect.
The best way to add hashtags to your LinkedIn articles
To put in writing an article, push the write article button on the prime of your homepage. Just like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You’ll be able to incorporate hashtags throughout the physique of your articles or add all of them on the finish in order that they don’t interrupt the movement of your content material.
You can too add hashtags to your posts if you share your articles. Right here’s an instance of what that would appear to be:
The best way to add hashtags to your LinkedIn feedback
Lastly, you possibly can embrace hashtags immediately in your feedback when interacting with different individuals on the platform. Right here’s an instance:
Attempt to at all times use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or under no circumstances in the event that they’re not extremely related to the subject.
The best way to discover new hashtags on LinkedIn
There are lots of hashtags to select from, so you have to know how one can discover the correct ones. Listed here are a number of methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You’ll be able to nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this characteristic has modified up to now few months. LinkedIn gained’t suggest hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem when you seek for them.
Right here’s an instance beneath of a latest seek for #SocialMedia:
Manually looking for hashtags isn’t as efficient because it was once, so you need to use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to determine developments
One such superior device is social listening. Monitor conversations and posts in your business, particularly involving thought leaders and influencers, to identify trending subjects. Be aware the hashtags these persons are continuously utilizing of their discussions.
For instance, when listening you may see top-performing posts in your business mentioning “worker advocacy”. On this case, you could possibly begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this development along with your related content material.
Use a social listening resolution like Sprout Social to regulate particular subjects and key phrases.
Sprout aggregates information on the mentions of your LinkedIn accounts linked to the platform. You can too accumulate listening information on feedback throughout linked accounts. Through the use of Dialog, you possibly can uncover key phrases and hashtags which might be getting used all through these feedback.
Sprout’s Dialog additionally helps you determine what your followers are speaking about, and from this information, you possibly can refine an inventory of key phrases and hashtags to your account. Extra particulars on Sprout’s LinkedIn listening capabilities will be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you need to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and enhance affect and attain.
Listed here are some ideas for how one can optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless essential on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical website positioning. These adjustments embrace eradicating options like following hashtags, itemizing them on profiles and not exhibiting them within the dropdown search bar.
Hashtags needs to be mixed with a key phrase technique and social search greatest practices. This consists of optimizing every part on what you are promoting web page with key phrases associated to your business.
Some profile sections, like your Featured web page, are given a better precedence in searches. Make certain to pay explicit consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you possibly can construct extra attain and engagement along with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics device. Enhance your technique over time by understanding how the hashtags you’re at the moment utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics device or use third-party software program like Sprout for in-depth information exploration and a visible perspective.
Primarily based on hashtag analytics, tweak your hashtag selections for future content material. For instance, you may discover #DigitalMarketingTips is extra well-liked along with your target market than #MarketingTips. Or, you may discover sure hashtags improve your attain however others get you larger engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make individuals assume you’re a bot. Use a mixture of area of interest and well-liked hashtags to stability attain and focused engagement.
As a basic rule, intention to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest submit by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the submit is selling. By solely utilizing this one hashtag, the submit stays related and centered on the occasion. It additionally means we’ll be capable to analyze how this and different posts associated to the occasion are performing by hashtag analytics.
Do not forget that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, you need to add as many key phrases as are related to your business.
Write your hashtags for accessibility
Take into consideration accessibility if you use hashtags. In case your hashtag has a number of phrases, make sure that to capitalize every of them, similar to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for individuals utilizing display readers. Mix this with different social media accessibility methods so that everybody can interact along with your content material.
Experiment along with your hashtags
Rising on LinkedIn means you have to repeatedly take a look at and enhance your methods, particularly if LinkedIn lead technology is a major aim. This consists of experimenting along with your hashtag technique.
Let’s say you’re within the monetary sector and frequently use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The advantage of testing totally different hashtags is you usually come across key phrases that resonate extremely with particular goal audiences. You’re additionally in a position to rule out hashtags that may not be working in addition to others—saving area for higher ones.
Observe your competitors
Control your opponents to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring offers you a window into trending subjects and helps you discover and incorporate related hashtags into your individual content material.
As an example, when you discover {that a} competitor is getting numerous engagement with #DigitalMarketing, think about how you should use this hashtag in your individual posts.
Does the hashtag align with an article you’re planning? Keep in mind, the aim isn’t to repeat however to seek out inspiration and determine developments you can adapt to your individual technique.
Additionally have a look at how they combine their hashtags, whether or not they use well-liked and area of interest combos, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of comparable combos can enhance the attain of your content material.
30+ of probably the most helpful LinkedIn hashtags in 2025
There are numerous examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these well-liked hashtags may also help enhance the attain of your content material, and get it in entrance of business leaders in your subject.
It’s now tougher to guage how well-liked hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this listing based mostly on earlier following metrics and our social media experience that can assist you create your individual financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up neighborhood
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when concentrating on c-suite
- #Expertise: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an attention-grabbing model launch
- #Investing: useful when concentrating on buyers
- #Training: efficient within the business or when posting instructional content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model adjustments
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising to legislation companies
- #B2B: when discussing B2B gross sales
- #SaaS: when you work in software program
- #Economic system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when concentrating on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from dwelling
- #Design: when sharing visuals or when you work in design
- #Cloud: when you work in cloud options
- #Tradition: when you’re selling work tradition
- #SocialNetworking: when you’re attempting to construct your community
- #Journey: when you’re sharing journey content material
- #DigitalNomad: when you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Do not forget that trending hashtags on LinkedIn are at all times altering, so while these are a fantastic start line to your LinkedIn technique, you need to make sure that to observe hashtags in your business.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the correct audiences. Begin by discovering the correct hashtags and place them strategically in your posts and articles to hitch related conversations taking place in your business.
Use Sprout Social’s LinkedIn administration instruments to take your advertising technique to the subsequent degree. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
