Garcia and Business noticed designer Martine Rose creating soccer jerseys and hip-hop’s embrace of the soccer equipment and noticed a strategy to colorfully characterize fandoms and rivalries equivalent to Tijuana and LAFC or famous person “Chicharito” Javier Hernández’s present and former groups Chivas and Galaxy.
In addition they noticed, after the success of the 2023 match, a willingness by the highest echelons of Liga MX and MLS to enhance the match. Valadez stated Liga MX president Mikel Arriola and head of operations Victor Guevara joined MLS commissioner Don Garber and his deputy Gary Stevenson in reviewing edits of the adverts, whereas the groups offered a unprecedented quantity of entry.
“Everyone from [Inter Miami owner David] Beckham giving entry to gamers and outdated footage to [Austin FC owner] Matthew McConaughey, who wished to be in it however couldn’t, giving us footage of him being hands-on within the stadium,” Valadez stated. “America gave us their actual La Monumental ultras followers, Pumas gave us their mascot, their stadium, Jorge Campos—everybody dedicated, and that reveals, to me, that there’s momentum to go someplace.”
