On-line meat and seafood supply platform Licious is switching gears with a plan to open 500 bodily shops throughout the highest 20 cities the place it at present operates. About 75% of those shops will probably be in Delhi, NCR, Mumbai, Bengaluru, Pune, Kolkata, and Chennai.
In a dialog with Enterprise Right now, the corporate’s co-founders, Vivek Gupta and Abhay Hanjura, mentioned the primary 5 shops are deliberate for Bengaluru over the subsequent 2-3 months. Branded as Licious, these shops are supposed to enhance the prevailing on-line enterprise and appeal to new prospects.
Gupta says going offline will give the Licious model extra visibility, whereas Hanjura describes it as a pure evolution for the model. The promise is a really refined expertise, not like a moist market. “You’ll be able to ask for cuts and can get all of it in sealed packaging. It’s meant to be a enjoyable solution to store,” says Gupta. Licious will personal the shops, which in Bengaluru will probably be unfold over an space of 700-800 sq. toes as a result of reasonably priced actual property. The six current Licious shops right now are extensions of the web enterprise and function sampling channels. Worth-added choices like ready-to-cook and ready-to-eat merchandise within the offline shops will give Licious an edge over neighborhood meat retailers.
The shops could be positioned in townships or prime industrial areas. “We don’t must be on excessive streets. In smaller facilities, we are able to open shops first,” says Hanjura. The corporate’s 5 processing vegetation and the prevailing provide chain will assist Licious open offline shops sooner. Whereas India is predominantly a meat-eating nation, there may be nonetheless a protracted solution to go when it comes to meat consumption. Within the US, per capita meat consumption is 112 kg. “If you happen to take a look at a nation’s per capita revenue, there’s a deep correlation with meat consumption. As an illustration, in China, it was 4-5 kg within the Sixties and is 65 kg right now,” Hanjura says. In India, it was 4 kg in 2000 and reached 8 kg when Licious began operations in 2015. “Right now, it’s at 12 kg, and there’s no query that the quantity will enhance.”
How Licious manages to recuperate the capex for every retailer will probably be a problem and relies on the variety of footfalls and the premium customers are keen to pay.
(To learn the detailed story on Licious’ model new sport plan, try the most recent challenge of Enterprise Right now, or learn the story right here:
