LE SSERAFIM members (from left) Kim Chaewon, Huh Yunjin, Sakura, Kazuha and Hong Eunchae. Picture: Courtesy of Supply Music
Creating good music and leaving an empowering message are the goals of Ok-pop woman group LE SSERAFIM in making an album, and “Loopy” isn’t any totally different. This time round, their fourth EP is a reminder to go loopy in following their desires.
LE SSERAFIM (composed of Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae) made their comeback with “Loopy,” six months after “Simple.” Stepping onstage in black, white and silver ensembles at a media showcase in Seoul, the quintet brings a dedication to ship a constructive message to listeners.
“There’s all the time a message we need to convey and music is a gateway to conveying that message. That’s how we choose our music,” mentioned Yunjin. “The message of ‘Loopy’ is to go loopy and have enjoyable. We decide the message first and select the style that goes with that message.”
LE SSERAFIM performing “Loopy” throughout a media showcase. Picture: Supply Music
The mini-album has been within the works since final 12 months, and consists of “Chasing Lightning,” “Loopy,” “Pierrot,” “1-800-hot-n-fun” and “Crazier.” In a press assertion, the title monitor “Loopy” combines the home and EDM genres, whereas “Pierrot” incorporates a sampling of the track “Pierrot Laughs at Us” by Kim Wan-sun.
“Crazier,” alternatively, was produced and written by Yunjin, who additionally led the recording together with her bandmates.
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By way of the album, the woman group hoped it could present the “ardour that LE SSERAFIM holds” and that they’re able to taking no matter life throws at them.
“In making ready for this album, we talked about what makes us go loopy, and what are we loopy for. It was cool how all of us had comparable solutions. All of us are loopy for the crew and what we do as professionals,” the group’s chief Chaewon mentioned.
Creating the EP
Whereas “Loopy’s” path follows a unique path from their earlier releases, the quintet welcomed the shift within the quintet’s music model, with Sakura saying it shows a sense of “assembly one thing thrilling which exhilarates you.”
“This time round, being extra loopy and extra enjoyable is what we attempt to showcase,” Kazuha mentioned, chiming in. “After we have been capturing, we had a lot enjoyable on set. I feel we attempt to categorical several types of vibes, power, and temper, one thing we haven’t accomplished earlier than. We’re excited to indicate this type of music.”
Kim Chaewon throughout LE SSERAFIM’s “Loopy” media showcase. Picture: Supply Music
One of many title monitor’s highlights was using voguing in its choreography, a type of dance impressed by fashions in vogue magazines. “It requires numerous core energy. We’ve got numerous muscle. We delight ourselves in being match, however nonetheless, it was so tough,” admitted Sakura.
“The extra we tried voguing, I spotted that it’s actually essential to be expressive. It’s laborious to be as expressive to start with, however fortunately, one in all our dancers had numerous expertise in voguing so it helped,” Yunjin mentioned, agreeing together with her bandmate.
Eunchae, alternatively, mentioned balancing on one foot was difficult, they usually needed to “develop [their] core muscle tissues” in consequence. “We targeted on rising our core muscle tissues. And within the coaching room, we tried to sing the entire track whereas standing on one foot. Numerous preparation went into it,” she mentioned.
Sakura throughout LE SSERAFIM’s “Loopy” media showcase. Picture: Supply Music
Yunjin then touched on being the chief producer for the b-side “Crazier,” the place she was requested to create a track displaying the fantastic thing about being “loopy and displaying moments of restraint” on the similar time.
“‘Crazier’ shouldn’t be solely about what I really feel but additionally what my bandmates felt. We had numerous conversations to weave our ideas and our era’s ideas into this track. This monitor feels extra particular to me and the members. It was a really enjoyable problem for me and I’m joyful that I received to know extra about myself and my bandmates,” Yunjin mentioned.
In line with Sakura, Yunjin was “even nicer” whereas directing the group throughout the recording. “She is aware of us in and out, she offers very clear and detailed suggestions so we are able to perceive her rapidly. She gave us actually good recommendation so we had numerous enjoyable recording along with Yunjin,” she recalled.
Huh Yunjin throughout LE SSERAFIM’s “Loopy” media showcase. Picture: Supply Music
LE SSERAFIM’s objective
The album is LE SSERAFIM’s first launch for the reason that Coachella competition in April, which Chaewon and Yunjin mentioned is a illustration of their “first step” to displaying a greater facet of the group.
“All of the members of LE SSERAFIM love being onstage — dancing and singing from a really younger age. It’s simply actually grateful that we get to go loopy for one thing that we like,” Eunchae mentioned. “By way of this promotion, I need individuals to really feel that LE SSERAFIM enjoys and works tirelessly for the work they love, they usually look joyful.”
LE SSERAFIM throughout their “Loopy” media showcase. Picture: Supply Music
In the meantime, Chaewon hoped the document would present listeners their fearlessness to discover totally different genres with ease.
“I’d love to listen to a selected description of this. Engaged on ‘Loopy’ gave us a brand new problem and a brand new style. As we share this new music and album, I hope that individuals will inform us, oh LE SSERAFIM can pull off any style,” she mentioned.
Kazuha throughout LE SSERAFIM’s “Loopy” media showcase. Picture: Supply Music
Other than the music, Yunjin mentioned the album explores how individuals can go loopy for the issues they love whereas hoping that one’s “seed of ardour” will ignite them to push for what they’re obsessed with.
“I nearly really feel like we’re born with that seed of ardour. As we undergo life, whether or not it’s as a result of we’re afraid of how others will assume and now we have to reside by means of sure expectations, the seed doesn’t flourish. I really feel like we hesitate in reaching our desires. Residing a life being loopy about that is valuable,” she mentioned.
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Hong Eunchae throughout LE SSERAFIM’s “Loopy” media showcase. Picture: Supply Music
With this in thoughts, Yunjin hoped the album would remind listeners that it’s okay to “go loopy” for one thing they really love. “We live at the moment the place it’s actually laborious to go loopy for one thing you really love. That led to a dialog on what we’re really loopy about.”
“Loving one thing to the purpose the place you go loopy for it, you need to pour your coronary heart out and soul is so valuable,” she continued. “I really feel that the moments we get to share with our followers are as valuable too. That’s how we conceived of the thought of ‘Loopy.’”
