We’re excited to announce that Latergramme is transferring into a brand new period, past the ‘gramme. As we speak we have now formally modified our identify from Latergramme to Later. Though we endeared the identify, as did a lot of you, the time has come to depart it behind (extra on this under). Any more, our web site might be accessible at later.com, and the cellular apps for iOS and Android might be named Later. You possibly can obtain the most recent replace now, which can have our up to date Later model (and don’t fear, the Latergramme cellular apps will proceed work, in addition to latergram.me).
Why the change?
As a lot of you would anticipate, Instagram would favor others to not embody the phrase “gram” of their model identify — however that’s not the one purpose we needed to alter. With Later, we will transcend simply Instagram and broaden our imaginative and prescient for visible content material advertising and marketing. That is one thing we’re actually enthusiastic about, and we will’t wait to announce some thrilling product adjustments within the coming weeks. As a few of it’s possible you’ll know, Later began at a hackathon with no intention of turning into an organization. It was solely by the assist and encouragement of the visible inventive neighborhood that we had been impressed to maneuver ahead, so we thanks for serving to us begin this journey. With Later, we’re making it easier to share your story by movies and pictures wherever you need, and we wish you to proceed our story with us.
To Later from Latergramme
Since Later’s inception over 2 years in the past, we have now had an incredible quantity of #LaterLove from our neighborhood. We spent lots of time speaking to neighborhood members and gathering suggestions about our new identify, so it’s no shock that the Later identify was a suggestion from a kind of members. Naming an organization isn’t simple, and there’s a lot we needed to incorporate in our identify (and a lot we didn’t wish to depart behind). The simplicity of Latergramme is one thing we’ve strived to include into each our neighborhood and product, and one thing we needed to exemplify in our new, easier identify. I actually hope that as we transfer ahead into the long run, you’ll be simply as excited as all of us at Later.
The story we envision with Later
Going ‘past the gram’ is one thing we’ve been planning for fairly a while, and we’re excited to start this new chapter as Later. With the success of Instagram, Pinterest, Tumblr, Vine, and Snapchat, entrepreneurs are experiencing an enormous shift available in the market from conventional, text-based social media to visible social media. We acknowledge that planning advanced, visible feeds and campaigns has a singular set of challenges, and we’re creating a less complicated approach to plan and handle all your visible content material advertising and marketing. We’re wanting ahead to the thrilling new experiences we’ll be releasing within the coming weeks, and we hope to see you Later.
– Matt, Roger, Ian & CindyCo-founders of Later
The adjustments you need to be conscious of
Latergram.me might be redirected to later.com so you possibly can proceed utilizing the identical web-based platform you might be used to, however with a barely refreshed look.
The up to date cellular apps for iOS and Android have a brand new look and app icon, so once you obtain cellular app notifications and open the app in your cellphone please take note of the brand new design.
Social Media Handles
We’ve up to date the social media handles from @latergramme to @latermedia!
