We’re proud to announce that, for the second 12 months operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We received the Buyer Perception & Suggestions class and had been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming robust competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve at all times seen consumer suggestions because the driving pressure that powers our complete enterprise operation. We perceive that our purchasers are actually our greatest advocates – very important to ongoing enhancements to our product providing – and finally to reaching our mission,” mentioned Ashley Speller, Kraken’s Vice President of Consumer Engagement.
Kraken the only real crypto winner within the 2024 ECCAs
Solely 30 European firms had been nominated for the ECCAs, and we had been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen based mostly on how properly entrants proved their inner processes successfully analyze consumer wants whereas showcasing how operational adjustments are applied at pace.
Our award-winning entry centered round Kraken’s “Grime Coated Fruit” initiative, which is an inner escalation platform that leverages consumer insights and instantly funnels suggestions, in an actionable format, to government leaders and product managers.
Many groups working collectively towards consumer service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our purchasers’ voices are actually heard.
From our Consumer Expertise Analysis staff (which performs a pivotal position in guaranteeing a deep understanding of consumer habits, wants and ache factors) to our Social Media Help staff (which actively engages with purchasers on social media), many features work together to deliver our purchasers’ suggestions to life.
Speller continued, “This award is testomony to our tens of millions of purchasers worldwide. We’re dedicated to constantly elevating our requirements to be able to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra in regards to the European Buyer Centricity Awards and to see the complete checklist of winners.
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