We’re delighted to announce we’re the Official Crypto and Web3 Companion of Atlético de Madrid, one among Spain’s most iconic soccer golf equipment. Beginning with the 2024 season, we’re additionally the Official Sleeve Companion for all Atlético de Madrid males’s and girls’s soccer shirts.
The partnership goals to merge the worlds of sports activities and web3, unlocking larger alternatives for each Spanish soccer followers and our crypto purchasers. We sit up for leveraging our respective strengths to drive international innovation and fan engagement.
“Kraken and Atlético de Madrid imagine crypto and soccer each have the potential to remodel lives,” mentioned Kraken Chief Advertising and marketing Officer Mayur Gupta.
“We’re proud to accomplice with such a distinguished soccer membership, which equally recognises that success requires a meticulous focus by itself processes. We’ve put in practically 13 years to turn out to be some of the trusted crypto platforms and we sit up for collaborating with Atlético de Madrid to teach extra folks in regards to the true potential and worth of crypto.”
Atlético de Madrid Chief Income and Working Officer Óscar Mayo lauded the widespread values that the 2 organizations share.
“At Atlético de Madrid, we purpose for innovation and know-how, and Kraken is the perfect accomplice to assist us attain these goals. We’re certain that this partnership will be sure that our followers get pleasure from a digital expertise which extends past matchdays on the stadium.”
As one of many earliest and most trusted crypto platforms, Kraken is dedicated to driving consciousness, training and understanding of crypto globally. Much like the fan and shopper experiences we already ship with Williams Racing Method 1, Atlético de Madrid’s international fan base will see participating initiatives corresponding to Web3 tasks, dwell activations and group outreach packages.
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