Kiehl’s Philippines, the primary premium skincare model to launch on TikTok Store, has remodeled the posh skincare purchasing expertise since debuting on the platform in August 2024. Via TikTok Store’s progressive options and strategic instruments, Kiehl’s achieved spectacular outcomes throughout its Tremendous Grand Opening marketing campaign from September 18–20, seeing a outstanding 2,000x efficiency enhance in comparison with the earlier week. By providing unique product bundles and interesting live-selling classes, Kiehl’s is setting new benchmarks for premium skincare manufacturers, seamlessly mixing conventional with digital innovation.
Revolutionizing Premium Skincare Via Digital Innovation
Kiehl’s launched unique product bundles providing as much as 50% financial savings, together with optimized product availability and enhanced product element pages. These choices have been complemented by expert-led live-selling classes that includes dermatologists and influencers.
A standout product, the Micro-Dose Anti-Growing old Retinol Serum, carried out exceptionally effectively in the course of the marketing campaign, underscoring TikTok Store’s effectiveness in showcasing premium merchandise in a aggressive market. By leveraging the platform’s distinctive options, Kiehl’s successfully mixed its longstanding model status with trendy e-commerce innovation.
“We’re thrilled with the unimaginable outcomes we’ve achieved on TikTok Store, the place we’ve been in a position to combine Kiehl’s premium skincare experience with the platform’s progressive options,” stated Jizelle Chung, Head of eCommerce, Kiehl’s. “By leveraging unique product bundles, expert-led reside classes, and interesting content material, TikTok Store has supplied the best platform to showcase our merchandise and set a brand new commonplace for luxurious skincare within the digital house.”
Driving Progress with Dwell Promoting and Optimized Content material
Kiehl’s success was pushed by its dynamic content material methods and deal with reside promoting. Pre-campaign movies constructed anticipation, whereas reside classes that includes collaborations with affiliate creators saved momentum excessive. A key spotlight was a live-stream partnership with influencer GB Samson, which generated the best GMV in the course of the marketing campaign.
The model’s emphasis on reside promoting resulted in a 3,000x improve in GMV throughout reside classes. This success was additional amplified by strategic advertising and marketing initiatives, together with in-person occasions with TikTok Store associates and focused advert campaigns that achieved a big return on advert spend (ROAS).
Supporting Model Progress Via TikTok Store
Kiehl’s journey exemplifies TikTok Store’s broader mission of empowering each established and rising manufacturers to thrive in at the moment’s digital panorama. By providing instruments that allow manufacturers to attach with new audiences and drive progress, TikTok Store is creating an atmosphere the place companies—no matter their measurement—can interact with prospects in additional significant methods.
“Kiehl’s success on TikTok Store showcases how premium manufacturers can seamlessly redefine the posh skincare purchasing expertise by leveraging the platform’s cutting-edge options,” stated Franco Aligaen, Advertising and marketing Lead for TikTok Store Philippines. “With their product bundles and dynamic reside classes, Kiehl’s has set a brand new commonplace for a way luxurious manufacturers can mix heritage with innovation, driving progress in an more and more aggressive market.”
As TikTok Store continues to assist manufacturers globally, Kiehl’s story stands as a mannequin for a way premium manufacturers can thrive within the evolving world of social commerce.
For extra details about Kiehl’s and its unique product choices, go to their TikTok Store.
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