Wednesday, November 13, 2024
HomeMarketingKFC's Irreverent Advert Calls on Folks to Consider in Rooster

KFC’s Irreverent Advert Calls on Folks to Consider in Rooster

KFC teaser
Cryptic, unbranded adverts teased the marketing campaign one week earlier than launch.KFC, Mom

At London Gatwick Airport, returning vacationers noticed a 260-foot hen beneath the flight path as they landed.

KFC teaser Gatwick Airport
Vacationers touchdown at Gatwick Airport might see a large hen on the flight path.KFC, Mom

Reinventing the model 

Over the previous few years, KFC has been on a journey to modernize the model and make it “really feel related to new generations of followers,” Monica Pool, chief advertising officer of KFC UK and Eire, instructed ADWEEK. 

“In that point, the remainder of the class has began catching up. It wasn’t a lot that something was damaged with how we have been speaking—it was extra that the time felt proper for a giant push ahead,” she continued. “We all know that we’ve got to consistently reinvent the model in order that we keep related.”

The “Consider” marketing campaign, with its catchy tune and irreverent message, is targeted on reaching Era Z and sparking dialog, Pool added. 

KFC outdoor ad
KFC gives gentle aid and leisure to distinction the nation’s downtrodden temper.KFC, Mom
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