Jeff Bezos Would Have Named Amazon As ‘Relentless’ However Then Somebody Stated It Sounded Sinister — He is Since Constructed A Enterprise Empire That Is aware of No Limits

Again in 1994, Jeff Bezos nearly known as Amazon one thing fully totally different — “Relentless.”

What Occurred: Bezos liked the identify a lot that he even registered relentless.com (go forward, sort it in your browser — it nonetheless redirects to Amazon at present).

However right here’s the factor — his associates weren’t precisely thrilled with the identify. They thought it sounded a bit too aggressive, possibly even sinister.

So Bezos went again to the drafting board and ultimately landed on “Amazon,” impressed by the world’s largest river — a reasonably becoming identify for what would grow to be the world’s largest on-line market.

See Additionally: Jeff Bezos Described His Distinctive Life Philosophy Which Follows A Dorky Framework Revolving ‘Remorse Minimization’

Why It’s Essential: The irony? Whereas Bezos didn’t find yourself utilizing the identify “Relentless,” it turned out to be a reasonably spot-on description of how he’s constructed his enterprise empire. What began as a web based bookstore has grown into… properly, nearly the whole lot.

As an illustration, whereas Bezos is not the CEO of Amazon anymore, he continues to remain concerned with the corporate as govt chairman. He’s additionally the e-commerce big’s largest shareholder.

Within the 12 months 2000, he determined to shoot for the celebs. The tech mogul based aerospace firm Blue Origin, a rival of Elon Musk’s SpaceX, that goals to scale back area journey prices and enhance security.

In 2013, Bezos acquired The Washington Submit for $250 million. This buy additionally contributed to intensifying the rift between Bezos and Musk.

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Different firms that have been acquired by Amazon embrace Complete Meals Market, Audible, Zappos and Twitch.

In 2023, Amazon additionally entered the healthcare area by buying a main healthcare supplier One Medical for $3.9 billion.

And that’s not even counting all the businesses he’s invested in, together with Airbnb, Uber, and Nextdoor, to call a couple of.

Amazon at the moment has a market capital of $1.984 trillion, making it the fourth most respected firm on the planet after Apple, Nvidia, Microsoft, and Alphabet. In the meantime, Bezos’ internet price has reached $212 billion, bringing him second to Musk on the rank of Bloomberg’s Billionaire Index.

As Bezos continues pushing boundaries with area exploration and healthcare ventures, that rejected identify from 1994 feels much less like a dodged bullet and extra like a blueprint for his complete profession. Who knew a rejected area identify may inform such a narrative?

Picture by way of Shutterstock

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Disclaimer: This content material was partially produced with the assistance of Benzinga Neuro and was reviewed and revealed by Benzinga editors.