Jeff Bezos-backed Perplexity AI is gearing as much as combine advertisements in search outcomes, borrowing a leaf from search big Alphabet Inc.‘s Google that it’s difficult.
What Occurred: In response to a pitch deck circulated by the startup, the Perplexity AI app has been downloaded over two million instances. It additionally handles over 230 million queries a month as U.S. queries have elevated eightfold up to now 12 months, reported CNBC.
The startup’s promoting mannequin will observe a cost-per-thousand-impressions (CPM) strategy, with CPM costs anticipated to exceed $50, the report famous, citing a supply aware of the matter.
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The corporate’s preliminary promoting classes will embody expertise, well being and prescription drugs, arts and leisure, finance, and meals and beverage.
Advertisers may have the choice to sponsor “associated questions” beneath solutions and buy show advertisements subsequent to a Perplexity-generated response, the report added.
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Why It Issues: Earlier this month, it was reported that Perplexity AI’s income and utilization have seen a 700% development because the begin of the 12 months, following a new $250 million funding spherical.
Google responded to Perplexity by launching “AI Overviews” in search, offering customers with fast summaries of solutions on the high of search outcomes. ChatGPT-maker OpenAI additionally introduced its entry within the search class by saying a waitlisted prototype referred to as SearchGPT.
Perplexity has additionally confronted backlash over its content-sourcing strategies, with allegations of plagiarism being leveled in opposition to the AI startup. In June, Forbes and Wired reported situations of their content material showing on Perplexity with out correct attribution.
In response, Perplexity has made modifications to its Pages characteristic and up to date its responses to higher cite sources.
The corporate additionally launched a revenue-sharing mannequin final month, permitting publishers to earn from the corporate’s search engine, the report famous.
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