Is LinkedIn Premium Price $30/Month? What G2 customers Assume

I’m on LinkedIn day-after-day. 

As one of many main networking instruments, it’s my go-to platform for connecting with the precise individuals, discovering thrilling new job alternatives, and staying within the loop on the most recent business traits. It is a useful a part of any critical skilled’s profession toolkit.  The truth is, I landed my present job two years in the past, due to LinkedIn Premium. 

However right here’s the query I preserve coming again to: Is LinkedIn Premium actually value it? I first tried it throughout a job hunt with the one-month free trial and just lately subscribed once more to construct my private model. 

LinkedIn Premium definitely guarantees lots – an AI assistant, limitless profile views, superior networking instruments, and unique job insights. It appears like a trump card for job seekers and professionals alike.

However does it ship on these guarantees? Beginning at about $30 monthly, it’s honest to ask – is LinkedIn Premium value it, or is it simply one other expense that provides up?

On this article, I’ll share my private expertise with LinkedIn Premium, together with insights from over 240 G2 critiques from professionals who’ve examined each free and premium variations.

Be aware: All critiques shared beneath are from verified G2 customers. For extra particulars on our course of to confirm reviewers and approve critiques, please confer with G2’s assessment moderation pointers.

Over one billion individuals use LinkedIn at present. We use it to showcase our expertise, join with friends, and discover job alternatives. Whereas the free model offers the important instruments for these functions, LinkedIn Premium gives superior options tailor-made to particular skilled wants. 

• Premium Profession: Targeted on job seekers and professionals aiming to develop their private model.
• Premium Enterprise: Designed for small companies trying to broaden their networks, visitors, and prospects and entry deeper insights for his or her enterprise web page.

Other than these, LinkedIn additionally gives two different subscription plans tailor-made for gross sales professionals and recruiters. 

• Gross sales Navigator: Constructed for salespeople looking for to generate leads and construct consumer relationships.
• Recruiter Lite: Tailor-made for recruiters and hiring managers to optimize candidate searches.

Check out this detailed comparability of the free model versus Premium plans:

*Consists of particulars on the essential plan of Gross sales Navigator and Recruiter Lite.

Let’s give attention to the LinkedIn Premium Profession plan on this article, as they’re probably the most related for job seekers and professionals. 

 When you’re trying to generate leads, construct consumer relationships, or streamline candidate searches, you would possibly discover Gross sales Navigator or Recruiter Lite plans higher suited to your wants.

LinkedIn Premium price

Right here’s a breakdown of LinkedIn Premium prices for various plans:

LinkedIn gives a 30-day free trial for its Premium plans. You’ll want to supply cost particulars to activate the trial. 

One among LinkedIn Premium’s most beneficial options is InMail messaging. It permits you to join with anybody, even when they’re exterior your community – a major improve from the free model, the place you possibly can solely message current connections. This makes it simpler to attain out to recruiters, business leaders, or potential collaborators.

InMail credit on LinkedIn Premium plan 

Throughout my job search, I used InMail strategically to attach with hiring managers and electronic mail recruiters. The consequence? Virtually 3 out of 5 responded to my messages and gave me extra details about function expectations, firm, and progress alternatives. This direct line of communication usually gave me an edge over different candidates.

Now, as a advertising and marketing skilled, I proceed to make use of InMail to succeed in out to business specialists, fellow entrepreneurs, and thought leaders in my discipline. These conversations have led to collaborations, professional insights for my tasks, and even mentorship relationships which have been invaluable for my profession progress.

When you’re a job seeker, freelancer, or skilled in networking-heavy fields like gross sales and advertising and marketing, InMail is a strong instrument for networking, lead technology, and profession development.

2. Profile insights for higher visibility

Most LinkedIn Premium customers worth the numerous edge it offers over the free model in boosting visibility and affect on the platform via detailed profile insights. 

With Premium, you possibly can view an entire listing of who has seen your profile over the previous 90 days, together with insights on how they discovered you. 

LinkedIn Premium profile insights

This characteristic was notably invaluable throughout my job search part. It allowed me to determine firms and hiring managers who confirmed curiosity in my profile, a profit most different job boards don’t supply.

Moreover, superior analytics on content material efficiency, engagement, and impressions can assist you refine your LinkedIn content material technique. By understanding viewers engagement, you possibly can tailor your posts to construct a stronger private model and thought management. Personally, I’ve used this characteristic to pinpoint which posts resonate with my viewers and modify my content material for optimum affect.

Content material Analytics on LinkedIn Premium

3. Applicant insights for smarter job purposes

Amongst all of the Premium options, Applicant Insights is a favourite of mine when making use of for positions. With this, for each job posting you have a look at, you get to see: 

• In-demand expertise evaluation: See precisely which expertise recruiters are prioritizing, how your profile stacks up, and what you might be lacking. It performs an enormous function in tailoring your profile and resume accordingly.
• Candidate comparability metrics: Perceive the way you evaluate towards different candidates by way of expertise, training, and talent match.
• Actual-time utility information: Monitor your place within the applicant queue and the full variety of purposes.
• Firm perception: Entry detailed details about firm progress and hiring traits to make knowledgeable selections.

I used this characteristic extensively whereas making use of for positions because it gave me essential visibility into the place I stood towards different candidates and altered my strategy to job purposes. For instance, after I found I used to be lacking a crucial talent that prime candidates had for a place, I paused to upskill earlier than making use of.

Applicant insights with LinkedIn premium

In one other case, the place I noticed tons of of candidates had already utilized, I used InMail to contact the hiring supervisor straight for a sooner response. 

Applicant insights with LinkedIn premium

These insights enable you to prioritize which roles to pursue and when to speculate further effort. 

4. LinkedIn Studying for upskilling

LinkedIn Studying is likely one of the favourite options amongst many Premium customers, together with me. The platform has over 22,000 expert-led programs, with new ones added each week. They cowl a variety of subjects and expertise throughout industries. 

Programs on LinkedIn Studying

The self-paced studying format makes it simple to upskill by yourself schedule. You’ll be able to select particular person programs primarily based in your pursuits or profession targets and even comply with a structured studying path tailor-made to a particular function – no matter fits your model.

Finishing LinkedIn Studying programs enhances your resume and offers your profile an expert enhance when shared immediately along with your community. It’s excellent for each job seekers trying to strengthen their {qualifications} and professionals aiming to remain forward of their fields.

5. AI assistants for productiveness

A serious benefit that comes with the Premium plans is the generative AI-powered instruments. These good assistants support with nearly all the pieces – from drafting outreach messages to fine-tuning your LinkedIn profile and your job purposes. You’ll be able to even use the AI instrument to spruce up the profile introduction part. 

AI assistant on LinkedIn Premium

I usually use LinkedIn’s AI assistant to draft my posts and personalize InMail messages and connection requests. The little perk? It saves me priceless time and nonetheless maintains an expert contact.

6. Superior seek for focused connections

The ultimate and most sensible characteristic of the Premium plan most customers respect is the strong search filters for locating job alternatives, individuals, and corporations. 

Not like the essential search obtainable within the free model, Premium’s superior filters allow you to slender down your search with exact standards. Take, for instance, the filters to search out individuals. You’ll be able to specify connections, places, firms, key phrases, job titles, previous firms, faculties, industries, and providers. You’ll be able to even discover individuals primarily based on who they comply with and hook up with. 

Superior search with LinkedIn Premium

For job seekers, this implies pinpointing roles at particular firms and even figuring out key decision-makers to succeed in out to. Professionals targeted on networking, like gross sales and advertising and marketing, discover it notably helpful for figuring out prospects and warming up chilly outreach.

Different LinkedIn Premium options you shouldn’t overlook:

• Limitless individuals searching: View limitless profiles past your community to broaden your connections.
• Open profile: Let anybody message you free of charge, even exterior your community, growing your probabilities of significant connections.
• Non-public searching: Not like free accounts, which permit restricted non-public searching, Premium allows you to keep fully discreet whereas permitting you to see who seen your profile.
• Interview preparation instrument: Apply with generally requested interview questions and pattern solutions supplied by business professionals.
• LinkedIn Premium badge: Show the gold Premium badge in your profile, signaling to others that you simply’re critical about networking {and professional} progress.

2. Restricted InMail credit

Though InMail messaging is one in all Premium’s signature options, the month-to-month credit score restrict of 5 InMails for the Premium Profession plan is restrictive for customers who continuously depend on it for outreach. This is likely one of the commonest gripes amongst customers, be they job seekers or professionals.

3. Spammy messages and commercials

One other recurring criticism from LinkedIn Premium customers is the presence of commercials and spam-like content material of their feeds. Many customers count on a cleaner, extra targeted expertise as Premium members, however the presence of irrelevant updates and promotional materials usually detracts from LinkedIn’s skilled enchantment.

4. No assured outcomes 

Whereas LinkedIn Premium offers instruments to boost visibility and networking, options like InMail and profile insights don’t all the time assure tangible outcomes, corresponding to job gives or significant connections. This may be irritating for customers who count on the next return on their funding. 

It’s vital to acknowledge that these instruments are facilitators, however success finally will depend on elements like how you employ them and exterior situations, corresponding to market competitors or recipient engagement.

Setting life like expectations is essential to taking advantage of LinkedIn Premium. It’s a platform that opens doorways however doesn’t stroll you thru them.

Trying to make use of LinkedIn for what you are promoting? Be taught how you can create your LinkedIn Enterprise Web page in 4 simple steps.