Welcome to this episode of the Advertising Vanguard podcast. At this time, Jenny Rooney speaks with Natalie Bastian, world CMO of media promoting platform Teads, recorded at CES in Las Vegas.
On this participating dialog, Natalie shares her journey from conventional TV leisure to changing into a worldwide advertising chief within the advert tech house.
She brings a singular perspective formed by her expertise throughout conventional TV, streaming platforms, and promoting expertise.
From her early days at Comedy Central and Lifetime to management roles at Roku, Tubi, and now Teads, she has witnessed and took part within the transformation of the media panorama.
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Key takeaways:
[03:52] The Journey from TV to Adtech — Natalie shares her journey from interning at Comedy Central to working at Lifetime Networks, Howard Stern, and A&E. She highlights how her early ardour for tv developed right into a profession spanning conventional media, streaming platforms, and finally advert tech. Her expertise demonstrates the significance of following your pursuits whereas remaining open to new alternatives.
[04:43] CES and Enterprise Technique — Natalie discusses Teads’ strategy to CES, emphasizing the significance of constructing relationships with purchasers and companions. She explains how these conferences form their 2025 plans and highlights the corporate’s deal with measuring ROI by way of assembly worth and strategic partnerships.
[05:23] The Way forward for CTV and Omnichannel — Waiting for 2025, Natalie predicts a tipping level for CTV adoption, noting the shift in viewership from linear to streaming TV. She emphasizes the rising alternatives in CTV promoting and the significance of tech infrastructure in enabling scalable options.
[15:34] Profession Growth Recommendation — Natalie emphasizes the significance of balancing ardour with sensible expertise in advertising. She advocates for being a “triple risk”—sporting a number of hats, staying hungry for information, and sustaining curiosity about each the enterprise and technological points of the business.
