Monday, November 25, 2024
HomeMarketingInside NBCU's Olympics Technique With 'Blue Chip' Advertisements and AI

Inside NBCU’s Olympics Technique With ‘Blue Chip’ Advertisements and AI

“What’s unimaginable to me is how a lot the voiceover appears like Al Michaels,” Roberts enthused in regards to the artificial Michaels, who addresses every person by identify earlier than throwing to their chosen clips. He made certain to say that Michaels was a “terrific associate” within the course of.

“The AI engine was educated utilizing his previous appearances on NBC,” Roberts continued. “We count on as many as 7 million variations of those customized playlists might be streamed all through the course of the Video games.”

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