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Imagine targets Regional Mexican Music growth with new management workforce in Mexico Metropolis


Imagine is bolstering its government workforce in Mexico by way of two key appointments.

Marco Cataño will assume the Head of Artist Companies (AS), LATAM place, whereas José Pablo Molina will turn out to be the Head of Label & Artist Options (LAS) in Mexico.

Each Cataño and Molina will report back to Alejandra Olea, Managing Director of Americas, Imagine.

Beneath Cataño and Molina’s management, Imagine mentioned that it “intends to bolster its place in Mexico and improve the expansion of its present and future catalog of artists and labels of various native genres like Regional Mexican Music”.

With over 25 years of expertise within the music business, Cataño has held management roles at main labels comparable to Sony Music and Warner Music.

For 4 years he was Head of Label & Artist Options at Imagine, the place he contributed to the unit’s development and to the event of native artists comparable to Grupo Frontera, whose debut album reached 1.5 billion streams in 2023.

Now, as head of the Spanish-language Artist Companies division, he’ll leverage his experience in Regional Mexican Music to boost the corporate’s positioning within the Americas and promote Mexican music worldwide.

Molina has greater than 10 years of expertise within the music business and has labored in corporations comparable to Royalty Options, Roc Nation, and OCESA.

In line with Imagine, his earlier management position on the firm as Head of Video & Viewers Growth, positioned the division “as a key worth proposition by means of custom-made companies, efficient catalog methods that optimize monetization, and lively oversight of copyright points”.

As well as, Molina contributed to the success of artists comparable to Iñigo Quintero, Mikel de la Calle, and Korta Information.

Alejandra Olea, Managing Director of Americas, Imagine, mentioned: “Each Marco and José Pablo have an excellent observe document within the music business.”

“Each Marco and José Pablo have an excellent observe document within the music business.”

Alejandra Olea, Imagine

Added Olea: “Their expertise and keenness for music enable them to determine areas of alternative available in the market to strengthen and develop Spanish-speaking expertise.

“Their means to draw and develop artists in an enduring method aligns with Imagine’s priorities for Mexico and Latin America.”

“This growth will benefit from the outstanding development of the Mexican music business and its growing affect in the US and past.

Marco Cataño

Mentioned Cataño: “With the market evolving, that is the right time for Imagine to proceed to strengthen its service providing by means of Artist Companies.

“This growth will benefit from the outstanding development of the Mexican music business and its growing affect in the US and past.

“Impartial artists will profit enormously from these companies, which, by means of a specialised workforce, will present them with help in areas comparable to conceptual improvement, strategic planning, digital advertising and different alternatives to speed up their profession development.”

“I’m excited concerning the alternative to leverage my expertise and the success I’ve achieved with the video workforce on a regional scale inside a single territory.”

José Pablo Molina 

José Pablo Molina added: “I’m excited concerning the alternative to leverage my expertise and the success I’ve achieved with the video workforce on a regional scale inside a single territory.

“I’ll concentrate on enhancing processes, uncovering new alternatives, and increasing our attain throughout the corporate. I sit up for working extra carefully with the finance and communications groups to help our labels and artists.

“I acknowledge the significance of Regional Mexican Music to Imagine, and I sit up for contributing to this very important motion, serving to the corporate deepen its penetration within the Mexican market.”

 Music Enterprise Worldwide

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