Welcome to “I Tried…,” the sequence the place I attempt completely different advertising instruments and methods so you do not have to. On this sequence, I doc my expertise and allow you to know if a device or technique is value your time.
AI and advertising have gotten like peanut butter and jelly—inseparable.
In response to our full information to AI in digital advertising, 64% of selling professionals say they use AI in some type of their jobs. Particularly, 38% say they use it in content material creation.
With AI turning into so entrenched in advertising, I turned inquisitive about its use in one of the defining features of selling—model logos!
After a fast Google search, I discovered 5 AI brand turbines, and I attempted all of them to see which one is the most effective and whether or not I’d advocate utilizing AI brand turbines in any respect.
Maintain studying to be taught what I discovered:
How I Examined AI Emblem Turbines
Testing these turbines was fairly easy. I assumed up a enterprise referred to as Eri’s Cat Cafe as a result of if me, then I like cats—and I’d positively be the proprietor of an cute cat cafe in one other universe.
I then entered the title of my cafe into the turbines and adopted every step to create my brand. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the tip of this weblog put up, you will know which one is my favourite and if I’d advocate utilizing an AI brand generator to your group or enterprise.
5 AI Emblem Turbines
Listed below are the 5 AI brand turbines I examined and my experiences with every.
1. Adobe Categorical Emblem Maker (BETA)
Value: Free, however you have to join Adobe Categorical to obtain the emblem.
Utilizing Adobe Categorical Emblem Maker is easy and quick. After coming into my enterprise title, trade, and slogan, I merely select the fashion I need for my brand. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my fashion. From there, Adobe shows varied icons I can incorporate into my brand. I may have gone with a coffee-themed icon, nevertheless it’s a cat cafe, so I selected two cute fluffy cats.
As soon as I selected my icon, I scrolled by way of varied customizable pattern logos earlier than deciding on one I preferred.
Now, it is time to design. The icon of my selection is included into my brand, and I can transfer it across the web page as I see match. I may transfer the textual content and alter its font and measurement. By clicking the colour tab, I can cycle by way of completely different shade palettes till I discover one I like.
Then, bam! I’ve my brand. Adobe Categorical’ Emblem Maker is free; nevertheless, you have to have an account to obtain your creation.
Execs: Adobe Categorical’ Emblem Maker is easy, user-friendly, and quick. I timed how lengthy it took to design my brand, which solely took 2 minutes and 10 seconds.
Cons: The AI brand generator has restricted customization capabilities and icons. Subsequently, it‘s troublesome to actually tailor your creation to make it as distinctive as potential to your model.
You’re additionally solely allowed to decide on one trade to your brand, which may pose an issue in case your group matches into a number of industries.
For instance, my pretend cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my brand, I had to decide on between a picture that emphasised the cat facet of my enterprise or the restaurant facet.
2. Designs AI
Value: $49 to obtain the emblem or $19 month-to-month for a Designs AI subscription.
I begin by coming into my enterprise title and trade into the prompts. Then, I select a brand class that fits me. Primarily, the class determines the emblem‘s major design focus, which will be an icon, initials, or the enterprise’s title.
I like logos with distinctive icons, so I clicked the icon class. Then, although non-obligatory, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my brand’s fashion. Designs AI presents customers with varied pattern brand designs in several kinds. Customers can select as much as 5 to present the AI an thought of what fashion to include right into a brand.
After selecting just a few, it‘s time to pick a shade. Purple is my favourite shade, so let’s go along with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit greater than Adobe Categorical, in my view, as a result of I can choose a number of symbols that seize completely different features of my enterprise.
Nevertheless, whichever brand I choose will solely incorporate one of many 5 symbols. From there, I make just a few extra stylistic decisions and in only a second I’ve my brand.
You may watch my progress by clicking by way of the picture gallery under.
Execs: Producing a brand with Designs AI solely took precisely 3 minutes. It took somewhat longer than Adobe Categorical as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it permits you to obtain high-quality recordsdata of your brand with out subscribing, although you continue to need to pay a one-time payment of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI brand turbines—their customization choices are limiting. Thus, it is arduous to create a brand that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Value: You have to subscribe to Wix to obtain high-quality photographs of your brand, however you possibly can obtain it in low decision without cost. Wix subscription plans begin as little as $9.59 monthly.
My favourite function of Wix‘s brand generator is its non-obligatory chatbot.
The platform permits customers to design their logos from scratch utilizing steps just like these of the earlier two AI brand turbines, or they’ll clarify their concepts to Wix’s AI brand chatbot.
You may scroll by way of the pictures under to see how the chatbot helped design my brand. With the chatbot, it took rather less than 2 minutes to generate my brand.
The outcomes had been related, however I loved the chatbot as a result of it instructed symbols and shade schemes I hadn’t thought of after I designed my brand manually.
Designing the emblem alone was the same expertise to earlier turbines, so it wasn’t a lot to write down about. That mentioned, I preferred the colour scheme and brand I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You may click on by way of the pictures under to see the way it works. With out the chatbot, it took about 3 minutes to generate my brand.
Execs: Each strategies generated fast outcomes, and I spent no quite a lot of minutes utilizing every.
Cons: You may obtain your brand without cost, however it’s of poor high quality until you pay for a subscription.
4. Looka
Value: $20 for low-resolution recordsdata of your brand to $129 a yr for a model equipment with high-quality resolutions.
At this level, I notice that the majority AI brand turbines work the identical. With Looka, and nearly all different turbines on this record, you do the next to generate your brand:
- Enter your online business title
- Choose a method or inspo to your brand
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nevertheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and occasional!
In order that’s a win. Oh yeah, and I generated my brand in 2 minutes and 30 seconds.
Execs: It has extra selection in icons and symbols, at the very least with regards to my cat cafe. Looka additionally offers a complete model equipment (extra on that later).
Cons: It really works about the identical as different turbines and has restricted customization choices.
5. LOGO.com
Value: Free
LOGO.com’s design course of differs barely from that of others on this record. As a substitute of selecting at the very least one image to incorporate in my brand, I as a substitute should enter key phrases. Then, LOGO.com will generate logos primarily based on these key phrases.
Naturally, a lot of the logos generated embrace some kind of cat or espresso image. After deciding on the emblem I wish to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Execs: The generator is easy, intuitive, and quick. I may obtain a zipper file of my brand and its elements without cost.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one kind of image for my brand.
My Favourite AI Emblem Generator
General, all these turbines work about the identical, so it‘s arduous to decide on my favourite. Nevertheless, if I needed to advocate solely one in all these, I’d counsel Looka primarily for its model equipment.
For $129, Looka creates a complete model equipment round your brand.
Its model equipment consists of 16 downloaded file varieties to your brand, 2 web site drafts, tons of of merchandise to your brand to be printed on (stickers, mugs, T-shirts, and so on.), enterprise playing cards, e-mail signatures, and extra!
Ought to your online business use an AI brand generator?
In the event you‘re actually dedicated to utilizing an AI brand generator to avoid wasting time or cash, then I counsel Looka. Nevertheless, I don’t advocate utilizing an AI brand generator to your brand past brainstorming.
Your brand is meant to be a novel image to your model. When individuals see your brand, they need to mechanically join it to your online business as a result of it‘s one in all a sort.
For instance, while you see the golden M in opposition to a purple background, you mechanically suppose, “McDonald’s.”
This experiment exhibits that the majority AI brand turbines work equally and generate related outcomes.
If you need a brand that’s actually distinctive to your model and may‘t be discovered wherever else, it’s greatest to design one from scratch or work with a graphic designer with a eager eye for fashion.
That mentioned, I can see utilizing an AI log generator to brainstorm idea artwork to your brand and bringing these photographs to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising instruments or strategies would you want me to attempt? Be at liberty to contact me on X or LinkedIn to let me know what I ought to attempt subsequent!
