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Many people anticipated robots to be part of our future, however maybe not in the best way we imagined. As an alternative of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI needs to assume for us.
ChatGPT and different digital assistants may give us mountains of knowledge on any subject below the solar in seconds — however how helpful are they?
I needed to see what ChatGPT needed to say about advertising. My enterprise, PostcardMania, has helped 118,342 small enterprise homeowners everywhere in the nation with efficient advertising methods for over 26 years. How did ChatGPT’s recommendation examine to what we have discovered?
Associated: ChatGPT Is Highly effective — and Can Wreak Havoc If You Do not Know Its 5 Deadly Flaws
I put this immediate in ChatGPT and was shocked by what I discovered.
Immediate: Advocate advertising methods that may generate new leads and gross sales for a small enterprise in 100 phrases or much less.
That is what ChatGPT suggested:
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Content material advertising: Create worthwhile content material (blogs, movies) that handle buyer ache factors.
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Social media promoting: Focused campaigns on platforms like Fb and Instagram.
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E mail advertising: Interact potential prospects with personalised newsletters and gives.
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Referral applications: Incentivize present prospects to refer others.
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search engine optimisation optimization: Enhance search engine rankings with focused key phrases.
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Partnerships: Collaborate with complementary companies for mutual promotion.
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Native occasions: Host or take part in group occasions to construct native consciousness.
It is a good begin. Nevertheless, ChatGPT missed these three suggestions that may enhance the trajectory of your enterprise (I do know as a result of they have been key to my journey to $100 million in annual income).
They uncared for status administration and social proof, which 93% of customers examine earlier than shopping for
An awesome quantity of individuals examine Google critiques. One report discovered a whopping 93% of patrons look to them earlier than making a purchase order. Because of this you may be dropping 93% of prospects if producing good critiques is not a precedence.
The excellent news is it isn’t as difficult as you may assume. Individuals most frequently exit of their approach to depart a destructive overview — 95% — whereas solely 47% take the time to put up a optimistic overview.
The bottom line is merely asking! And this is not even a problem when you possibly can automate requests by means of electronic mail or textual content message. Based on analysis, 70% of customers will depart a overview if requested.
The net platform Podium was a game-changer for us as a result of you possibly can ship overview requests for a number of completely different platforms from one central dashboard.
After we began utilizing Podium in 2020, the variety of our critiques elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star critiques on Google, the BBB and Belief Pilot.
Associated: 6 Proactive Methods to Promote Good Critiques and Supercharge Your On-line Status
They did not advocate junk mail advertising, which generates 6x extra income per lead than digital sources
Since 1998, I’ve mailed postcards each single week to generate leads and join with prospects. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards per week. The one time I minimize my junk mail advertising was in 2008 in the course of the recession, and that mistake crippled our income till we corrected our mailings.
I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a median of 15% annually. This can be a good instance of how the quantity of promoting you set out guides your return.
I’ve additionally discovered that junk mail leads generate six instances extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).
There’s a science behind junk mail’s effectiveness, although. One examine that tracked every participant’s eye motion and coronary heart fee whereas participating with mail discovered that folks skilled extra pleasure and need whereas interacting with printed commercials versus digital.
As a result of tangible nature of mail, folks additionally recall printed adverts higher than digital adverts. One examine discovered that when requested to quote the model of an commercial that they had simply seen, 75% of members may recall the model behind the junk mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.
With a lot information backing junk mail, leaving it out of your annual price range could be an enormous mistake.
They failed to say the most important issue of success: how a lot you need to be advertising — an enormous quantity
ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising.
In my many years of expertise working a enterprise with over 380 employees, I perceive advertising plans may find yourself on the again burner. A lot goes into working a enterprise that each one too typically entrepreneurs assume a easy advertising plan is enough. That is the farthest factor from the reality.
In truth, most of my shoppers hate after I inform them this…
Advertising and marketing is the most important differentiator between companies that survive and people who thrive.
You must market like you’re an athlete coaching to your final likelihood on the Olympic gold medal. The survival and supreme longevity of your enterprise are on the road; why would you market such as you have been enjoying T-ball?
Even you probably have a restricted price range, put as a lot cash into your advertising as doable. I even recommend you discover areas the place you may in the reduction of and reallocate the funds to your advertising (so long as it would not put jobs in danger).
No matter you resolve to do — whether or not it is social media adverts, search engine optimisation, junk mail — simply give all of it you’ve got obtained. You will not remorse it, and you may doubtless not solely beat out your competitors however win the gold … that’s, the gold of elevated income.
