Hulu is a bringing a style of Pakistani American tradition and comedy to audiences.
The streaming service premiered its new collection, Deli Boys, this week. The half-hour present facilities on a pair of Pakistani American brothers whose household owns a comfort retailer. When their magnate father unexpectedly dies, the 2 are pressured to reckon together with his secret legal life as they try to scrub up his mess within the underworld.
The ten-episode comedy and crime present was created by Abdullah Saeed and stars Asif Ali, Saagar Shaikh, and Poorna Jagannathan.
Forward of the premiere, produced by twentieth Tv, Onyx Collective launched a U.S. advertising marketing campaign together with digital, experimental, and conventional media with social activations, OOH commercial like 3D billboards, influencers, and partnerships with Kolkata Chai and Yeastie Boys. The marketing campaign additionally features a touring deli and a comedy tour.
“Deli Boys is really something however anticipated, and our marketing campaign needed to comply with swimsuit,” Joe Ortiz, svp of promoting at Onyx Collective, mentioned in a press release. “We created a daring, in-your-face marketing campaign that was disruptive and above all, enjoyable.”
The Kolkata Chai partnership included a takeover and block social gathering with a branded storefront in New York with free chai and appearances from the solid. In the meantime, Los Angeles bagel store Yeastie Boys had a Deli Boys meals truck with show-themed bagels.
The marketing campaign formally launched on the finish of final month, and it’ll proceed to roll out by means of March. A 40-foot Barricade Billboard can at present be noticed on Sundown Boulevard, and a 3D billboard might be marketed in Penn Station starting March 10.
