Need to flip webinars right into a powerhouse for lead era and nurturing?
As a HubSpot guide and advertising and marketing strategist, I’m all the time speaking with shoppers about this! So let’s dive into actionable methods you need to use to streamline workflows, enhance attendance and deepen post-event engagement — all whereas conserving your tech stack easy.
Beneath are only a few of the programs we use to show webinars into development engines — however seeing how they work issues. The complete video walks via the precise workflows, instruments, and behind-the-scenes tweaks to make it occur.
Integrating Zoom with HubSpot
Syncing registrations immediately into HubSpot preserves important UTM information, changing imprecise “integration” sources with clear marketing campaign insights. This implies no extra guessing which promo channels drive sign-ups — you’ll see precisely the place registrants got here from, empowering smarter promotion choices.
LinkedIn Occasions paired with UTM monitoring
By embedding tracked hyperlinks into LinkedIn occasion invitations, you’ll not solely create a frictionless expertise and simplify invitations to your viewers, but in addition acquire visibility into LinkedIn’s impression on registrations.
Dig deeper: 5 methods to combine LinkedIn along with your CRM for higher sales-marketing collaboration
Automated workflows drive engagements
Think about triggering personalised LinkedIn connection duties for registrants who got here from LinkedIn, full with pre-built search hyperlinks to remove guide profile looking. Mix this with tailor-made electronic mail sequences that ask registrants, “What do you hope to study?” to spark pre-event dialogue and tailor content material to their wants.
Submit-webinar segmentation in HubSpot
Filter attendees by particular metrics to customise follow-ups, whereas non-attendees get re-engagement paths. This ensures no lead falls via the cracks—and each interplay feels intentional.
From preserving UTM information to hyper-targeted LinkedIn outreach, these techniques flip webinars into scalable development engines. Able to see the step-by-step setups? Watch the total video for instruments, workflows, and templates to place these concepts into motion — no fluff, simply outcomes.
Dig deeper: Why you’re most likely underutilizing electronic mail sequences
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