Right here at SPI, we discuss so much about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiratory proof of the facility of area of interest advertising and marketing! Victoria has generated a gentle six-figure revenue and an enormous YouTube following within the area of interest subject of medical coding, primarily by way of her YouTube channel.
Does it get rather more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to give up her day job—one she’s operating on her personal phrases.
Massive Success in an Uncommon Area of interest: Medical Coding
When you consider potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.
It includes taking affected person prognosis, procedures, companies and medical tools information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “carry this completely different spin” to medical coding subjects and pep up what may be a snoozefest in lesser fingers.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s every day “Earnings Stream” YouTube collection, absorbing suggestions and methods for instructing, lighting, dwell streaming, and rising an internet enterprise by way of area of interest advertising and marketing.
“The Earnings Stream” supplied Victoria with an ideal alternative to concentrate on leveling up Contempo Coding.
She arrange a correct dwelling workplace and tools and began researching how one can construct and interact an viewers on YouTube and make the most of instruments like key phrase optimization.
Stay streams turned a robust means for Victoria to show ideas, share her display screen, and interact together with her viewers in real-time. She would typically use a doc digital camera—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally realized to lean into the “enjoyable aspect” of her persona in her movies—which, alongside together with her experience and credibility, helped her channel shortly acquire traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes pleasure of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and packages.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from growing a complete curriculum from scratch.
On her web site, Victoria affords her personal specialty certification programs and persevering with education schemes to assist people advance their medical coding careers.
She’s additionally branched out into affiliate marketing online by partnering with an schooling firm that gives a proper program for individuals seeking to get began in medical coding.
A Determination Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is often juggling concepts and alternatives for brand spanking new books, programs, channels, dwell streams, and extra area of interest advertising and marketing methods. In consequence, she’s discovered that it’s straightforward to turn into overwhelmed.
She briefly provided on-line teaching, however it began getting in the way in which of her content material creation.
Ultimately, she realized she wanted a technique to consider potential alternatives and choose the very best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time would it not require?
- How a lot income might it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t wish to handle a staff and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means discovered how one can make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and operating the family. In consequence, Victoria can preserve her stream as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your persona and discover inventive methods to interact your viewers round your matter
- Do key phrase analysis and optimize your content material
- Discover completely different content material mediums like video programs, dwell streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and inventive vitality
- Faucet into your networks to search out freelance help
Most significantly, Victoria’s journey exhibits the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her skill to energise the topic and construct a rabid following proves there’s an viewers for nearly any matter if it’s packaged the appropriate means.
You would possibly say she’s cracked the code. 😉
