How typically do you have to submit to Instagram each week?
It’s a query that elicits lots of opinions from social media managers, creators, and solopreneurs alike.
So, as a number one social media administration platform, we took issues (AKA knowledge!) into our personal palms and analyzed over 19M Instagram feed posts and 32K Instagram Tales to find out the typical posting cadence.
Right here’s what we discovered.
Does Posting Frequency on Instagram Actually Matter?
Quick reply: sure.
Whereas “consistency” is the buzzword du jour, being constant on Instagram is an effective way to develop on the app.
“The extra constant you might be, the extra your neighborhood will get to know you — which in flip builds belief and provides them a cause to interact along with your content material,” says Later’s Social Media Supervisor, Christine Colling.
That stated, it needs to be manageable.
“Set your individual tempo and create an inexpensive content material calendar — it does not must imply posting each single day,” provides Christine.
We stated it as soon as, and we’ll say it once more – repurpose 👏 your 👏 content material.
— Later (@latermedia) August 9, 2023
Our recommendation? Whereas posting persistently issues, it is extra necessary to:
FYI: Later’s Instagram scheduling device is trusted by over 7M creators, manufacturers, and entrepreneurs. Plan, preview, and publish your posts prematurely — create an account, immediately.
How Usually Ought to You Submit Instagram Feed Posts in 2024?
After analyzing over 19M Instagram feed posts (photographs, carousels, movies, and Reels) from January 1, 2023 to October 1, 2023, we discovered that customers with:
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Nano accounts (0-10K followers) submit a mean of two feed posts per week
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Micro accounts (10K-100K followers) submit a mean of three feed posts per week
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Mid accounts (100K-500K followers) submit a mean of 5 feed posts per week
As for Later’s social workforce? With over 520K Instagram followers, we submit a mean of 12 feed posts every week.
Remember that we’ve got a workforce of three, together with assist from our artistic workforce to design belongings (together with templates).
Information Evaluation — Key Takeaways:
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As accounts achieve followers, they start to submit extra — possible attributable to:
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Somewhat than posting a number of instances a day, there’s been a shift in direction of “high quality over amount” — possible attributable to conversations round social media burnout
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Take these numbers with a grain of salt — posting frequency can change relying on seasonality (aka posting extra in spring), a marketing campaign or launch, and after analyzing content material efficiency
How Usually Ought to You Submit Instagram Tales in 2024?
After analyzing over 32K Instagram Tales from January 1, 2023 to October 1, 2023, we discovered that customers with:
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Nano accounts (0-10K followers) submit a mean of three Instagram Tales per week
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Micro accounts (10K-100K followers) submit a mean of 4 Instagram Tales per week
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Mid accounts (100K-500K followers) submit a mean of 15 Instagram Tales per week
Information Evaluation — Key Takeaways:
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Accounts submit extra Story than feed content material — a pattern acknowledged by Instagram’s CEO, which has led to the app rolling out new options like Shut Associates for feed posts
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There is not a lot distinction between Nano and Micro posting cadence — pointing to a possible “sluggish and regular” method as they get into the behavior of posting persistently
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As soon as an account passes 100K followers, there is a drastic enhance in Instagram Story content material. We hypothesize this occurs for a couple of causes:
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Doubling-down on community-building
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Extra efforts to drive clicks by way of the hyperlink sticker
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Extra sources and bandwidth
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By the best way, with Later’s social media administration instruments, you may plan, schedule, and analyze your Instagram Tales. Create an account immediately.
So, How Usually Ought to You Actually Submit a Week on Instagram in 2024?
When you’re beginning a brand new account, posting a couple of feed posts and Tales every week is at all times a good suggestion.
And as you get extra followers, think about rising your posting cadence (and sources!) to maintain your neighborhood engaged.
However most significantly, strive to not get too caught up within the numbers — creating high quality content material trumps amount.
As a substitute, use this knowledge as a place to begin to assemble insights and experiment with your individual account to seek out what works greatest.
ICYMI: With Later’s Instagram scheduling instruments, you may schedule all of your Instagram content material prematurely — hi there, timesaver!
*Research primarily based on evaluation of 19M+ Instagram feed posts (photographs, movies, carousels, Reels) and 32K Instagram Tales revealed by way of Later between January 1, 2023 – October 1, 2023. Information by Wissam Ghoudi.
