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For The Founder CEO podcast, I had the possibility to sit down down with Colin Treseler, co-founder and CEO of SuperNormal—a groundbreaking AI-powered instrument designed to make conferences extra productive and fewer disturbing. Colin’s story is one in every of grit, curiosity, and an unwavering dedication to fixing issues that matter to him — not losing time! With a background formed by fierce competitors in sports activities, Colin’s journey affords an inspiring blueprint for these daring to take the entrepreneurial leap.
Founder Background
Colin’s story begins on the prime of Heartbreak Hill in Boston, the place he grew up because the youngest of 4 in a spirited, athletic household. His father, an Olympic operating coach, usually hosted world-class Kenyan athletes at their dwelling, giving Colin an early training in excellence, self-discipline, and the fantastic thing about totally different cultures. Dinners at his home had been aggressive—not simply over sports activities but additionally over concepts and data, setting the stage for his lifelong love of studying.
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After attending Dartmouth and competing as a rower, a again damage pressured him to pivot into crusing, the place he found the ability of communication and teamwork. Colin’s skilled journey began unconventionally—touchdown a job by Craigslist at a tiny startup in Boston. That first style of entrepreneurship lit a hearth, resulting in roles at high-growth corporations like Klarna and Fb, the place he sharpened his experience in know-how and product design.
However Colin’s stressed curiosity all the time pointed him towards larger challenges. In 2019, after years of watching inefficiencies plague organizations, he and co-founder Fabian Perez got down to construct a instrument that might reimagine how groups talk, collaborate, and save time.
Enterprise Progress and Success
SuperNormal launched with one daring promise: you must by no means must take assembly notes once more. It began as a easy concept however shortly resonated with a rising viewers, particularly as distant work grew to become the norm. In the present day, SuperNormal serves greater than 365,000 organizations in 150 international locations, offering a seamless approach to seize, summarize, and set up conferences robotically.
Beneath Colin’s management, SuperNormal has gone past note-taking to introduce “Norma,” an AI assistant that joins conferences, solutions questions, and even brainstorms concepts in real-time. Think about a colleague who remembers each element of previous conferences, raises a hand to supply insights, and ensures you by no means miss a follow-up activity. That is Norma. “We needed to provide individuals their time again,” Colin defined, “to allow them to deal with significant work, not mundane duties.”
Distinctive Worth or Product Providing
What makes SuperNormal particular is its deeply human strategy to AI. In contrast to generic instruments, Norma learns from a corporation’s particular context, adapting to particular person wants and providing tailor-made options. It is greater than only a assembly bot—it is a trusted teammate that lightens the load. Whether or not it is summarizing a quarterly evaluation or serving to a crew brainstorm product names, Norma empowers customers to be extra productive whereas releasing up time for creativity and connection.
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However for Colin, the true magic lies within the why: “We’re not simply constructing instruments; we’re constructing options to assist individuals spend much less time caught in entrance of screens and extra time residing.”
Future Plans
Wanting forward, Colin and his crew envision a future the place AI does not simply help however actively works alongside us. The subsequent evolution of SuperNormal will deal with activity execution, enabling Norma to deal with follow-ups, draft emails, schedule conferences, and even generate inventive content material—all robotically.
“We have spent years optimizing for time spent in apps,” Colin mentioned, referencing his earlier work at Fb. “Now, it is about time saved. That is the true worth know-how ought to ship.”
SuperNormal’s aim? To avoid wasting billions of hours worldwide, one assembly at a time.
Recommendation to Entrepreneurs
Colin’s journey from aggressive Boston dinners to main an modern AI startup is a testomony to the ability of persistence and adaptableness. But it surely’s additionally deeply human. As a father, a runner, and a lifelong learner, Colin has constructed his firm round a easy however profound concept: time is our Most worthy useful resource, and we must always use it properly.
When requested what recommendation he’d give to aspiring entrepreneurs: “Deal with your self. It is easy to sacrifice sleep, well being, and relationships whenever you’re constructing one thing. However you may do your finest work whenever you’re balanced and current.”
