On this episode of The Velocity of Tradition podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief income officer at Reddit, to take us contained in the platform’s evolution—from AI-powered discovery instruments to the ability of community-driven promoting.
In an period the place digital belief is eroding, Reddit has emerged as a powerhouse for genuine engagement, driving unfiltered conversations that form shopper selections.
Reddit champions actual, interest-based discussions, the place folks search sincere suggestions and share unvarnished opinions. Manufacturers that embrace this shift—leaning into the ability of dialog quite than counting on conventional advertisements—are reaping the rewards.
Mike shares why Reddit isn’t simply one other social community however a full-funnel advertising and marketing powerhouse, the place conversations are the brand new influencers and types that pay attention win
“In among the instances the place manufacturers have been courageous sufficient to really speak about issues that perhaps aren’t good, they win loads of credibility, with individuals who then go on to amplify organically,” he says on the podcast.
With earlier expertise at corporations like LinkedIn and Google, Mike has constructed and scaled promoting companies on the world’s most influential digital platforms. Now at Reddit, he’s serving to manufacturers faucet into an ecosystem the place belief, authenticity, and actual conversations gas engagement and outcomes.
Take heed to Mike Romoff on The Velocity of Tradition Podcast to study why Reddit is greater than a platform—it’s the place conversations, tradition, and commerce collide.
Key takeaways:
[01:35] The Reddit Renaissance: Why Genuine Conversations Matter Extra Than Ever — Social media has grow to be a sea of clickbait and manufactured affect, however Reddit stands aside. It’s not simply one other platform—it’s a digital discussion board the place actual conversations drive shopper selections. Manufacturers that acknowledge this shift aren’t simply promoting; they’re actively participating, listening, and constructing credibility inside these communities. As extra entrepreneurs notice the ability of participation over promotion, Reddit’s affect is just rising.
[06:11] Conversations Are the New Influencer—and Manufacturers That Hear Win — Influencer tradition? Overplayed. Customers are too savvy for scripted endorsements, and Reddit is proving that actual conversations drive extra affect than paid promotions. Manufacturers that win right here don’t interrupt—they contribute. Essentially the most profitable advertisers are participating in related subreddits, launching AMA-style discussions, and leaning into transparency. The important thing takeaway? Advertising immediately isn’t about pushing messages—it’s about incomes belief contained in the communities the place actual conversations occur.
