00:17:37 Turning Cultural Insights Into Innovation — Innovation at Molson Coors is pushed by cultural listening and shopper habits. Brad recounts the creation of Comfortable Thursday, a non-carbonated beverage impressed by a social media development of eradicating carbonation from exhausting seltzers. This distinctive product meets an untapped demand for flavor-forward, refreshing drinks with out the bloat of carbonation. By paying shut consideration to shopper preferences on social media, Molson Coors transforms real-time insights into category-defining innovation that resonates with its viewers.
00:21:44 Assembly Demand for Well being-Acutely aware and Non-Alcoholic Choices — With a rising variety of shoppers in search of more healthy alternate options, Molson Coors has expanded its portfolio with non-alcoholic choices like Blue Moon 0.0 and Coors Edge. Brad explains that these merchandise present a manner for shoppers to benefit from the style of beer whereas abstaining from alcohol, permitting them to take part in social events with out compromise. This transfer displays a broader trade shift towards inclusivity and evolving ingesting preferences, making certain Molson Coors stays on the forefront of the beverage market.
