By Sean Tinney Might 30, 2024
As we write our e-mail content material, the inevitable query of “how lengthy ought to my e-mail be?” might pop in your head.
Personally, I are inclined to get just a little wordy with my emails, it’s simply the best way I talk.
So the group at AWeber needed to be taught as soon as and for all – how lengthy ought to your e-mail be?
To get that reply we analyzed 1,000s of emails from 100 of at this time’s high e-mail entrepreneurs. Our objective? Collect e-mail advertising statistics that can reply how lengthy an e-mail must be.
The 100 specialists we analyzed are one of the best of one of the best. Their e-mail methods interact hundreds and drive tens of millions in income. A lot of them see remarkable outcomes (like 80% open charges and 30% click-through charges).
The typical e-mail size
Of the 1,000 emails we analyzed, we discovered that emails have 434.48 phrases on common. 434 phrases takes roughly 3.3 minutes to learn.
In order that’s it, your e-mail size must be precisely 434.48 phrases lengthy. Not precisely.
Fact is, it actually relies on your viewers and what you’re making an attempt to speak.
Why shorter emails
Greater than 50% of the emails we analyzed contained 300 phrases or much less (a 2.3 minute learn time). With individuals receiving extra emails than ever earlier than, it is smart these e-mail specialists are sending shorter emails. One may argue that to face out to captivate your readers, shorter emails could be a great technique for doing so.
Henneke Duistermaat is the founding father of Enchanting Advertising and one of many 100 high entrepreneurs whose emails we analyzed. She usually sends emails with lower than 300 phrases.
“Have you ever ever heard somebody complaining they’re not getting sufficient e-mail? Everybody’s inbox is overflowing. We’re all time-starved. So, we love succinct messages that assist us make a fast resolution: whether or not to answer or not, whether or not to click on by means of or not”
Henneke Duistermaat is the founding father of Enchanting Advertising
Why long-form emails
But, 24.1% of the emails we analyzed contained 601 phrases or extra. And 11.4% of them had greater than 901 phrases, a learn time of roughly 6.9 minutes.
These specialists stand out by sending lengthy emails full of invaluable content material, like Ann Handley. Handley is the Chief Content material Officer at Advertising Profs, a advertising schooling firm, and one other one of many high 100 entrepreneurs we included in our analysis.
She sends her e-newsletter TotalAnnarchy by way of AWeber. On common, her newsletters comprise 1,838.5 phrases, which takes roughly 14 minutes to learn.
“It’s not that long-form emails are efficient. Slightly, what’s efficient is emails which have worth for the individuals in your checklist. I don’t set out each different Sunday with a objective of writing the longest e-mail I probably can. However I do have a objective of writing an genuine, invaluable, enjoyable letter to every subscriber on my checklist. I put my coronary heart and soul into it, and that’s why individuals reply.”
Ann Handley, Chief Content material Officer at Advertising Profs
Matt Kepnes, creator and founding father of journey weblog Nomadic Matt, can also be on our checklist of high entrepreneurs. He sends long-form emails as properly. On common, they comprise 802 phrases. As a substitute of linking off to posts on his weblog, he consists of complete articles inside his emails. These messages see excessive open and click-through charges.
“Individuals will learn longer emails if the subject is essential sufficient.”
Matt Kepnes, creator and founding father of journey weblog Nomadic Matt
How to decide on your e-mail size
So how do you determine whether or not to ship quick or lengthy emails?
It relies on your distinctive enterprise objectives, in response to Andy Crestodina, a high e-mail marketer and the founding father of web site consulting firm Orbit Media.
“In case your objective is just consciousness, lengthy or quick is much less essential. If subscribers see it, prefer it, smile, you met the objective! In case your objective is visitors, then give the recipient the minimal quantity of knowledge wanted to determine to click on. The CTR (click-through charge) is all the things and extra textual content simply means extra noise of their inbox.”
Andy Crestodina
Listed here are just a few methods you’ll be able to be taught what e-mail size your viewers needs to obtain from you.
1 – A/B cut up take a look at
Our advice is to check. Your e-mail size technique must be based mostly on knowledge. So carry out an A/B cut up take a look at to see what size e-mail performs finest together with your subscribers.
2 – Ask your viewers
Each Thursday, we ship a weekly e-newsletter and in every e-mail we now have a sentiment widget the place we ask our viewers “what did you consider this e-mail”.
We get extremely invaluable suggestions. Not simply on the content material, however on the size. Try what this reader of our e-newsletter needed to say:
It’s not that the e-mail is unhealthy for the content material, but it surely’s simply too lengthy. If I’m being trustworthy I see these emails each week and simply open and delete as a result of I see the quantity to learn and my mind shuts off.
This constructive criticism helps us make sure that we’re being as concise and to the purpose as attainable.
E mail size tips
So the place do you begin? The one frequent theme we bought from all our advertising specialists is your e-mail wants to offer worth to your readers. For those who can say the identical factor with much less phrases, then achieve this.
You shouldn’t be too involved about ensuring your emails fall inside a sure phrase rely. Backside line is that if your emails comprise invaluable content material or gives, your subscribers are going to wish to learn your e-mail regardless of the size.
You may additionally discover the size of your e-mail varies by the sort of emails you’re sending. Listed here are three varieties of emails and a few tips you’ll be able to observe:
E mail e-newsletter
Your e-mail e-newsletter size might find yourself being your longest. Why? As a result of you have got a number of content material to share. However don’t overshare, your objective with a e-newsletter must be driving visitors to your web site or touchdown web page.
The important thing to a great e-newsletter size is to maintain every part temporary. Try this instance from Search Engine Journal. Total the e-mail is lengthy, however every part solely has 1 – 2 sentences. To learn extra of the content material, you could click on to their web site.
Promotional e-mail
I might suggest holding your promotional e-mail’s quick. Use photographs and a robust headline to assist talk your supply. Get to your supply rapidly.
Right here’s an amazing instance from Grubhub. This e-mail solely comprises 3 sentences. They’re making an attempt to drive an motion based mostly on the picture, unique supply, and name to motion.
Welcome e-mail
Your welcome e-mail could possibly be quick or lengthy format, it actually relies on how a lot data you wish to share together with your new subscribers.
Listed here are two examples that present each a shorter model and longer model, that each work.
Begin creating your emails at this time
Right here’s some extra data that may encourage you to put in writing superb emails:
Prepared to begin utilizing this data to ship higher emails? Get began with AWeber Free at this time.
