- Tremendous Bowl 56: 951,000 viewers
- Tremendous Bowl 54: 762,2000 viewers
- Tremendous Bowl 51: 654,000 viewers
Breaking data can also be a objective at Telemundo, in line with evp of sports activities Joaquin Duro. This would be the second time the community will air the Tremendous Bowl in broadcast after being the primary one to air it again in 2022—and it’s increasing to greater than eight hours of stay protection.
In 2022, Telemundo’s was the most-watched NFL sport in Spanish-language historical past, delivering a record-setting common of 1.9 million complete viewers. It ended up rating because the highest-rated Spanish-language non-soccer sporting occasion of the last decade.
Duro mentioned the deal was a chance to carry the sport to individuals by way of broadcast and free-to-air, and general, to broaden entry.
“We really feel it’s very entertaining, complete protection all through totally different matters,” Duro mentioned. “From every thing to taking a look at 20 years in the past at Katrina [the 2025 Super Bowl will be played at the New Orleans Superdome, which housed hurricane refugees] and transitioning into extra family-friendly content material like meals, music, and every thing that surrounds not solely the Tremendous Bowl itself—that’s clearly an unbelievable day for Individuals and Hispanics within the nation—however the metropolis of New Orleans itself.”
Nearer to the sport, Telemundo may have web character Miguel Gurwitz and former soccer participant Rolando Cantú to commentate on the sport.
“We’ve got an excellent information of our fan base and Hispanics following the NFL,” Duro mentioned. “And the profit, clearly for us, it’s the Spanish viewers within the nation gaining access to Telemundo in a broadcast community free to air,” which broke rankings data in 2022.
Advertisers mustn’t ignore Hispanic shoppers
Losada mentioned in terms of reaching the Hispanic viewers, it could be remiss of advertisers to not add Spanish language into their combine as a result of the demographic continues to develop, reiterating {that a} substantial section of that inhabitants is bilingual.
“We all know it, the advertisers comprehend it, Telemundo is aware of it, and the NFL is aware of it,” Losada mentioned. “In agreeing to do that three-way partnership, it’s precisely for that. It’s to be sure that we’re giving the advertisers what they should develop throughout the Spanish language market. On the finish of the day, we wish the followers to develop, however we’re additionally giving the advertisers one thing they’ve by no means had earlier than.”
Duro shared the identical sentiment, noting it’s vital for advertisers to concentrate to Hispanic shoppers within the stay programming area.
“Telemundo has stay programming in sports activities, and it’s very pure for us,” Duro mentioned. “Dwell programming advantages advertisers and this can be a pattern now. Most—if not all—of the content material that we do proper now could be stay from information, to leisure exhibits, actuality programming, and sports activities.
“For a few years, stay sports activities has been the way in which to go. However reaching Hispanics via the cultural side of of an Hispanic manufacturing on Fox in all probability will inform you an identical factor, and that range that comes from a manufacturing—from expertise to producers to the matters which might be being produced or dealt with—that’s vital since you’re reaching them in an area that makes them really feel extra linked.”
