Tremendous Bowl commercials are arguably the second most necessary a part of the annual occasion — other than the precise recreation, in fact. Every advert ranges from a number of seconds to a number of minutes, and among the many most memorable embody Ben Affleck‘s Dunkin’ Donuts collaboration, Bryan Cranston and Aaron Paul‘s Breaking Unhealthy-themed PopCorners industrial and Cindy Crawford‘s Pepsi promo. However taking part in a industrial in the course of the 12 months’s greatest recreation isn’t low-cost. So, how a lot cash does a Tremendous Bowl advert price to play?
Under, study extra about Tremendous Bowl commercials, their costs and extra.
How A lot Does a Tremendous Bowl Advert Price?
Advertisers spend a mean of $8 million for a 30-second promo, based on CBS Information. The outlet reported that that is $1 million greater than what it price to run a 30-second advert in the course of the 2024 Tremendous Bowl.
What Are Celebrities Paid for Tremendous Bowl Commercials?
You requested for extra… so we delivered a full movie. “DunKings 2: The Film” is right here 👏👏 pic.twitter.com/fTOFVqJQi9
— Dunkin’ (@dunkindonuts) February 9, 2025
Since advertisements are inclined to characteristic celebrities, the entire value to cowl the overhead is actually costly. In response to CNN, Dunkin’ Donuts paid virtually $10 million for Ben to star in his 2023 Tremendous Bowl industrial. President of Dunkin’ Scott Murphy advised Entrepreneur that operating Ben’s advert obtained them 7 billion impressions, “and it form of kickstarted the 12 months.” Through the 2024 Tremendous Bowl, Dunkin’ dropped its “DunKings” industrial that includes Brad and several other celeb associates, together with Matt Damon and Tom Brady. The spot additionally included Ben’s then-wife, Jennifer Lopez.
“The model is simply within the dialog,” he added. “It simply actually feels within the cloth of issues now.”
Tim Curtis, a associate within the model partnerships division at WME advised CNN {that a} Tremendous Bowl advert “might be as little as $25,000 for somebody to do a cameo that’s not a megastar, however as excessive as $10 million.”
“It depends upon the model, and it depends upon the stature of the celeb,” he advised the outlet in 2024. “Nearly all of larger stars are normally in that $1 to $3 million vary for Tremendous Bowl, however there are exceptions that exit north of that. It’s uncommon for somebody that you simply consider as a real film star to be paid lower than 1,000,000.”
How A lot Was the Most Costly Tremendous Bowl Industrial?
The costliest Tremendous Bowl industrial thus far was Amazon’s 2022 “Thoughts Reader” advert, which featured Scarlett Johansson and Colin Jost. The 90-second advert reportedly price $26 million to supply, per CBS Information.
How Many Individuals Watch the Tremendous Bowl?
The 2024 Tremendous Bowl was probably the most watched in historical past with greater than 120 million viewers tuning in, based on Forbes. It’s nonetheless too early to find out how many individuals watched the 2025 Tremendous Bowl.
How A lot Are Tremendous Bowl Tickets?
The most affordable tickets to attend the 2025 Tremendous Bowl was about $3,000, per Ticketmaster. however the common value this 12 months was simply over $8,000.
