Petruccelli, co-founder and CCO at good&frank, stated that the truth that the model wished the company extra for the inventive platform and the long-term relationship was significantly better than simply being a one-off collaborator.
“It’s a deeper relationship, which is nice,” Petruccelli advised ADWEEK.
She continued that the company’s identify helped land the enterprise as a result of they reside as much as the identify.
“It might be on the nostril, however shoppers are excited to work with folks which are values-driven, and that wish to have like a kinder, extra frank option to work,” stated Petruccelli.
Tamera Geddes, associate and president at good&frank stated the company was thrilled to have received the enterprise for a model as iconic as Häagen-Dazs.
“For a corporation that believes within the energy of being nicer and franker, working with ice cream is a dream. We love the eye to element and care that’s put into all of the unimaginable flavors, and this turns into an unlimited inventive playground for us,” stated Geddes in a press release.
Petruccelli stated that Häagen-Dazs needs to enter tradition the fitting approach and the Tremendous Bowl is a approach to try this within the greatest approach potential whereas extending the platform far past the one massive occasion.
Tone was one of many massive matters of dialog for the company and model as they acquired to know one another, and the Tremendous Bowl will assist set that tone.
“They’re such a trendy model. They’ve achieved a fantastic job up to now couple of years of upping their feel and look to really feel culturally related in that approach. However the way you elevate with a little bit of a wink within the Tremendous Bowl is a very enjoyable problem. I’m very proud to say we’ve landed them an thought and a platform that can assist them do this,” stated Petruccelli.
Aiding within the improvement and activation of the Häagen-Dazs Tremendous Bowl 2025 marketing campaign are current company companions Spark Foundry, which manages paid media throughout the Dreyer’s Grand Ice Cream portfolio, and The Door for all public relations, influencer and expertise help.
