Thursday, November 14, 2024
HomeMarketingGreenpeace Targets Unilever With Spoof of Dove Marketing campaign

Greenpeace Targets Unilever With Spoof of Dove Marketing campaign

Within the U.S., company sustainability claims are coming underneath the microscope with the Federal Commerce Fee (FTC) poised to replace its steerage round environmental claims for entrepreneurs. 

Over within the U.Okay., the Competitors and Markets Authority (CMA) has been investigating companies which will have misled customers on inexperienced credentials, together with Unilever.

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