Google’s share of the worldwide search engine market fell under 90% for the primary time since 2015, in accordance with Statcounter. Google’s world search market share was below 90% throughout every of the ultimate three months of 2024.
The info. Right here’s a screenshot of the 2024 search market share, displaying Google dipping under 90% – to 89.34% in October; 89.99% in November; and 89.73% in December:
And right here’s the final three-month stretch the place Google’s search market share was below 90%, in 2015: 89.62% in January; 89.47% in February; 89.52% in March:
Why we care. Because the previous saying goes, one’s a dot, two’s a line, and three’s a pattern. Cleary, we’re seeing a pattern with Google dropping search market share.
The place’s the drop? Google’s search market share gave the impression to be pretty constant in most areas besides Asia, which seems to have been a giant cause for Google’s general drop.
U.S. drop? Google’s U.S. search market share peaked at 90.37% in November, however fell to 87.39% in December. Within the different months of 2024, Google’s U.S. search market share was pretty constant, various between 86-88%.
The massive image. Google has been below assault for almost two years over the standard of its search outcomes regardless of dominating due to its unlawful monopoly standing with a commanding and constant 90%-92+% share for nearly a decade.
- Are we now lastly beginning to see the start individuals transferring away to different search engines like google and yahoo? This might be an space of curiosity to observe within the coming months.
The place did searchers go? Did they go to AI reply engines, like ChatGPT Search and Perplexity? Effectively, not the best way Statcounter measures issues. Statcounter primarily tracks Microsoft Bing, Yandex, Yahoo and Baidu, but additionally has one other grouping referred to as “different,” which incorporates the likes of DuckDuckGo and Ecosia.
Bing, Yandex, and Yahoo every gained a few of Google’s misplaced share. Second-place Microsoft Bing hovered at or simply below 4% for the ultimate 5 months of 2024.
Dig deeper. Optimizing LLMs for B2B search engine optimization: An outline
Bug or blip? You could recall a lot rejoicing in search advertising and search engine optimization adjoining house when it appeared Google misplaced a major quantity of search market share in April. Nevertheless, Google’s enormous search market share loss wasn’t actual and Statcounter revised its knowledge.
On this case, the drop appears plausible as a result of Google was constantly below 90% in October, November, and December.
The info. Statcounter’s Search Engine Market Share Worldwide.
