Google’s share of the worldwide search engine market fell under 90% for the primary time since 2015, in accordance with Statcounter. Google’s world search market share was underneath 90% throughout every of the ultimate three months of 2024.
The information. Right here’s a screenshot of the 2024 search market share, exhibiting Google dipping under 90% – to 89.34% in October; 89.99% in November; and 89.73% in December:
And right here’s the final three-month stretch the place Google’s search market share was underneath 90%, in 2015: 89.62% in January; 89.47% in February; 89.52% in March:
Why we care. Because the outdated saying goes, one’s a dot, two’s a line, and three’s a development. Cleary, we’re seeing a development right here with Google dropping search market share.
The place’s the drop? Google’s search market share gave the impression to be pretty constant in most areas besides Asia, which seems to have been a giant motive for Google’s total drop.
U.S. drop? Google’s U.S. search market share peaked at 90.37% in November, however fell to 87.39% in December. Within the different months of 2024, Google’s U.S. search market share was pretty constant, various between 86-88%.
The massive image. Google has been underneath assault for almost two years over the rising unhelpfulness of its search outcomes regardless of dominating due to its unlawful monopoly standing with a commanding and constant 90-92+% share for almost a decade.
- Are we now lastly beginning to see the start folks shifting away to different serps? This shall be an space of curiosity to observe within the coming months.
The place did searchers go? Did they go to AI reply engines, like ChatGPT Search and Perplexity? Effectively, not the way in which Statcounter measures issues. Statcounter primarily tracks Microsoft Bing, Yandex, Yahoo and Baidu, but in addition has one other grouping referred to as “different,” which incorporates the likes of DuckDuckGo and Ecosia.
Bing, Yandex, and Yahoo every gained a few of Google’s misplaced share. Second-place Microsoft Bing hovered at or simply underneath 4% for the ultimate 5 months of 2024.
Dig deeper. ChatGPT’s search surge: 1% market share predicted by 2025
Bug or blip? Chances are you’ll recall a lot rejoicing in search advertising and web optimization adjoining house when it appeared Google misplaced a big quantity of search market share in April. Nevertheless, Google’s big search market share loss wasn’t actual and Statcounter revised its knowledge.
On this case, the drop appears plausible as a result of Google was persistently underneath 90% in October, November, and December.
The information. Statcounter’s Search Engine Market Share Worldwide.
