Google is phasing out an older model of its Structured Information Recordsdata (SDF) format utilized in Show & Video 360, its enterprise-level promoting platform.
Why we care. This alteration impacts advertisers and companions utilizing SDF v6, requiring them emigrate to newer variations to keep up uninterrupted service.
Key particulars:
- SDF v6 will likely be deprecated on April 30, 2025
- Customers should migrate to SDF v7 or larger earlier than the sundown date
- Google has supplied a migration information for transitioning from v6 to v7
What’s subsequent. After April 30, 2025:
- Default variations for companions and advertisers will mechanically replace to v7
- API requests utilizing SDF_VERSION_6 will return a 400 error
Easy methods to get assist. Google has arrange a brand new Show & Video 360 API Technical help contact type for migration help.
The underside line. Advertisers and companions utilizing SDF v6 have about 9 months to plan and execute their migration to keep away from service disruptions.
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