Who wants Paris when you’ll be able to simply store on-line?
At present, Netflix introduced it’s teaming up with Google for a first-of-its-kind Store with Google partnership that includes Emily in Paris. The partnership will carry customized artistic and provides viewers a brand new manner to buy the season’s outfits by means of Google Lens.
Right here’s the way it works: Viewers on all Netflix plans can use Google Lens to scan Lilly Collins’/Emily’s appears all through Season 4, discovering comparable gadgets on their machine to match the character’s model.
“We’re thrilled to associate with Netflix and Emily in Paris to carry the enjoyment of purchasing on to your display screen,” Stephanie Horton, Google’s senior director of worldwide client advertising and commerce, mentioned in an announcement. “With Google Lens, you’ll be able to flip your TV display screen into your private runway—effortlessly purchasing the world’s vogue in a single place.”
As well as, the partnership contains customized options inside Netflix’s ad-supported plan, together with shoppable pause advertisements and title sponsorships. Lily Collins even reprises her position as Emily within the advertisements, giving viewers much more Emily content material.
Pause advertisements will encourage viewers to scan the display screen with Google Lens and get directed to a purchasing web page showcasing gadgets, which is the primary time Netflix has partnered on co-branded pause advert artistic.
In the meantime, Google and Netflix constructed customized 15-second spots that tie Emily in Paris with Store with Google, and Google’s title sponsorship will lengthen to earlier seasons, which is the primary time Netflix has achieved this for current library content material.
The search large additionally introduced Emily out of Paris and into Los Angeles with a brand new pop-up expertise that helped followers store for appears with Google Lens and even gave folks an opportunity to win a visit to Paris.
“This marketing campaign has been extremely enjoyable and thrilling to carry to life, with the seamless partnership between Netflix’s fan-favorite collection Emily in Paris and Store with Google,” Magno Herran, vp of selling partnerships, Netflix, mentioned. “By organically tapping into the fandom of the present, and leveraging partaking codecs, it provides our members a artistic and entertaining expertise and showcases to our companions the breadth at which we are able to construct these distinctive alternatives with them.”
