Google was required to file its proposed cures over the antitrust lawsuit with the Division of Justice. Google was clear in its weblog put up that it disagrees with the DOJ nevertheless it has to legally file these, “the authorized course of requires that the events define what cures would finest reply to the Court docket’s choice, forward of a listening to on cures in April 2025,” Google wrote.
Google’s proposed cures. Google proposed cures throughout browser agreements, Android contracts and extra, they embrace:
- Browser agreements: Supply extra “flexibility” in these default browser agreements by permitting these corporations to have a number of default agreements throughout platforms. Google wrote, “It could permit for a number of default agreements throughout completely different platforms (e.g., a special default search engine for iPhones and iPads) and looking modes, plus the flexibility to alter their default search supplier at the very least each 12 months (the courtroom’s choice particularly referred to a 12 month settlement as “presumed cheap” beneath antitrust regulation).”
- Android contracts. Google additionally prompt it’s going to make its Android agreements with OEMs non-exclusive and permit them to unbundle the Google Play Retailer from Google Search and Chrome. Google wrote, “Our proposal means machine makers have extra flexibility in preloading a number of search engines like google and yahoo, and preloading any Google app independently of preloading Search or Chrome. Once more, this can give our companions extra flexibility and our rivals like Microsoft extra probabilities to bid for placement.”
- Gemini. A part of the above, Google received’t require machine makers or different companions to distribute Gemini to US customers for 3 years.
Extra particulars. The total authorized submitting will be present in this PDF doc and skim Google’s weblog put up over right here. You can too see the roundup of this protection on Techmeme.
Why we care. The DOJ can have a severe impression on the way forward for Google and Google Search. How this all could play out continues to be not absolutely clear, however we proceed to look at as observe the case. These steps could present clues into the longer term consequence.
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In regards to the writer
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters.
In 2019, Barry was awarded the Excellent Neighborhood Providers Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Persona Of The 12 months,” you possibly can be taught extra over right here and in 2023 he was listed as a high 50 most influential PPCer by Advertising O’Clock.
Barry will be adopted on X right here and you’ll be taught extra about Barry Schwartz over right here or on his private website.
