Google launched its tentative 2025 schedule for Google Adverts API updates, outlining 5 main releases deliberate all year long.
By the numbers:
- 3 main variations (V19, V20, V21)
- 2 minor updates (V19_1, V20_1)
- 12-month sundown window for every model
Key dates:
- V19: February/March 2025 launch
- V20: Mid-year launch
- V21: This fall 2025 rollout
Why we care. This roadmap helps you and builders plan technical assets and implementations for the approaching yr.
Between the strains. The staggered launch schedule suggests Google is sustaining its sample of quarterly updates whereas giving builders vital transition time.
What’s subsequent? Builders ought to monitor Google’s launch notes for particular characteristic modifications and deprecation schedules, as dates might shift.
Take into account. The schedule is tentative and could also be adjusted, with variations doubtlessly being added, eliminated, or reclassified between main and minor releases.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, shopper and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can also be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
