Google is testing a function that enables the identical advertiser to look twice on a single search outcomes web page, which seemingly breaks Google’s personal current advert insurance policies.
What’s occurring. Anthony Higman, CEO of ADSQUIRE, observed two adverts from the identical advertiser showing concurrently in search outcomes (SERPs) over the previous two weeks. He shared his issues on LinkedIn.
This conflicts with Google’s said coverage:
- “We’ll present just one advert per account for a specific key phrase.”
Google’s response. Ginny Marvin, Google Advertisements Liaison, clarified that that is a part of a managed experiment to check new advert configurations.
She informed advertisers:
- No speedy motion is required.
- The experiment’s outcomes might be evaluated based mostly on advertiser and person worth.
Why we care. Google’s double-serving check may impression competitors and advert efficiency. It may additionally doubtlessly alter the price dynamics of search adverts. With a number of stories already displaying that prices of search adverts have been rising, it is a actual concern to make sure that having a number of adverts displaying for a key phrase really comes with elevated income and never simply value.
New on Search Engine Land
Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, shopper and advertising and marketing tech aspect.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPCChat Roundup.
She can be a global speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
