In a 23-page response to senators signed by vp of coverage and compliance Todd Miller, TAG claimed to be “the main international initiative preventing prison exercise and rising belief within the digital promoting business.”
The corporate pushed again in opposition to Blackburn’s and Blumenthal’s broad labeling of platforms as “CSAM websites” merely for receiving NCMEC notifications, including that working on this normal would have adverse implications for user-generated content material platforms like Amazon, Fb, Pinterest, X, and others.
TAG stated it has reached out to NCMEC to “perceive whether or not there’s a record or software offering actionable intelligence that TAG and its member firms might make use of to make sure the avoidance of affiliation with or monetization of CSAM content material.”
Within the fallout because the preliminary report was printed, the MRC and TAG have come beneath hearth from advert business leaders who view their approaches as insufficiently stringent.
The six letters from business gamers haven’t been printed publicly.
DoubleVerify, IAS, MRC and TAG didn’t reply to requests for remark.
