Google Advertisements launched Model Report, a brand new dashboard device that offers advertisers consolidated insights into attain and frequency throughout campaigns.
The device simplifies how model advertisers observe marketing campaign efficiency by offering deduplicated metrics in a single place, somewhat than scattered throughout a number of studies.
The small print. Model Report consolidates knowledge from a number of instruments, streamlining evaluation of KPIs and demographic efficiency.
- Advertisers can filter outcomes by age, gender, and different on-target demographics.
- Accessible straight within the Google Advertisements dashboard underneath “Insights and studies.”
Why we care. This replace is critical as a result of it lastly solves the headache of piecing collectively attain and frequency knowledge from a number of locations.
By offering deduplicated metrics in a single dashboard, now you can simply see who they’re truly reaching throughout campaigns, spot the place they’re overspending on the identical audiences, and make quicker, smarter choices about their model promoting investments.
Key necessities:
- Obtainable on the single account degree (no multi-account or MCC assist).
- Metrics cowl a max of 92 days and as much as 10,000 campaigns.
- Requires 10,000+ impressions per marketing campaign for knowledge to populate.
- Search, Procuring, and Efficiency Max campaigns are excluded.
What’s subsequent. It is best to now look out for when different marketing campaign sorts, like Search, Efficiency Max and Procuring, can be included within the studies.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, consumer and advertising and marketing tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can also be a global speaker with a number of the phases she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
