Google is gearing up for its annual Google Advertising and marketing Stay occasion, set to stream on Wednesday, Could 21, at 12 p.m. ET / 9 a.m. PT.
What’s new:
- Ginny Marvin, Google Advertisements Liaison, introduced the date on LinkedIn and inspired advertisers to register for the occasion
- Vidhya Srinivasan, Google’s VP of Advertisements, shared a letter previewing the corporate’s deal with reimagining advertisements throughout platforms like Search and YouTube.
- AI developments will play a significant position in serving to advertisers create tailor-made experiences and enhance enterprise outcomes.
- You may register right here.
Why we care. Google Advertising and marketing Stay is a key occasion for advertisers, providing insights into the corporate’s newest advert improvements and AI-driven methods. As a reminder, right here’s every little thing that was introduced at Google Advertising and marketing Stay 2024.
What to look at. Anticipate updates on AI-powered advert options, measurement instruments, and cross-platform advertising methods as Google continues to evolve its advert ecosystem.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, consumer and advertising tech aspect.
She can be a global speaker with a number of the phases she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
